B.A. (Journalism & Mass Communication)

Program Code 33798

Campus Patna

Institute Amity School of Communication, Patna

University Amity University Bihar

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.45
Admission Not open

Course Structure

1st Year

Semester 1

  • Understanding Mass Communication
  • Basics of Radio
  • Writing for Print
  • International Relations: Concepts and Theories
  • Graphics and Visual Communication
  • Communication Skills - I

Semester 2

  • News Analysis
  • Introduction to Radio and Audio Technique
  • Media Ethics and Laws
  • Photography theory & Practice
  • Design and Graphics
  • Communication Skills - II

2nd Year

Semester 3

  • Advertising Concepts
  • Introduction to Media Research
  • Introduction to Television Production
  • Political leadership and government
  • Basics of Film Theory and Practice
  • Digital Photography
  • Term Paper
  • Individual Excellence & Social Dynamics

Semester 4

  • Content Production for New Media
  • Screen Arts IV
  • Public Relations Concepts
  • Research Methodology
  • Environmental Studies
  • Creativity for Team Excellence

3rd Year

Semester 5

  • Client Servicing and Creatives
  • Multimedia Production
  • Event Management Concepts
  • Filmmaking Techniques
  • Brand Management
  • Camera Operations
  • Summer Internship

Semester 6

  • Camera Operations
  • Ad Production and Campaign Planning
  • Digital Marketing & Content Development
  • Fiction Production
  • Advanced Cyber Media
  • Advanced Film Theory and Practice
  • Social Communication
  • French Written Expression and Comprehension – II
  • Major Project