B.A. (Journalism & Mass Communication)

Program Code 33798

Campus Patna

Institute Amity School of Communication, Patna

University Amity University Bihar

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.485
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Course Structure

1st Year

Semester 1

  • Basics of Radio [Core Courses]
  • Graphics and Visual Communication [Core Courses]
  • International Relations: Concepts and Theories [Core Courses]
  • Understanding Mass Communication [Core Courses]
  • Writing for Print [Core Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Design and Graphics [Core Courses]
  • Introduction to Radio and Audio Technique [Core Courses]
  • Media Ethics and Laws [Core Courses]
  • News Analysis [Core Courses]
  • Photography theory & Practice [Core Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Basics of Film Theory and Practice [Employability & Skill Enhancement Courses]
  • Digital Photography [Employability & Skill Enhancement Courses]
  • Advertising Concepts [Core Courses]
  • Introduction to Media Research [Core Courses]
  • Introduction to Television Production [Core Courses]
  • Political leadership and government [Core Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Screen Arts IV [Specialisation Elective Courses]
  • Content Production for New Media [Core Courses]
  • Environmental Studies [Core Courses]
  • Public Relations Concepts [Core Courses]
  • Research Methodology [Core Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Brand Management [Specialisation Elective Courses]
  • Client Servicing and Creatives [Specialisation Elective Courses]
  • Event Management Concepts [Specialisation Elective Courses]
  • Filmmaking Techniques [Specialisation Elective Courses]
  • Multimedia Production [Specialisation Elective Courses]
  • Camera Operations [Employability & Skill Enhancement Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Ad Production and Campaign Planning [Specialisation Elective Courses]
  • Advanced Cyber Media [Specialisation Elective Courses]
  • Advanced Film Theory and Practice [Specialisation Elective Courses]
  • Digital Marketing & Content Development [Specialisation Elective Courses]
  • Fiction Production [Specialisation Elective Courses]
  • Special Events [Specialisation Elective Courses]
  • Social Communication [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses