BBA (Honours/Honours with Research)

Program Code 141509

Campus Gwalior

Institute Amity Business School, Gwalior

University Amity University Madhya Pradesh

Eligibility 10+2 (min 50%)

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.90
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Course Structure

1st Year

    Semester 1

  • Management Foundations
  • Financial and Corporate Accounting
  • Micro Economics for Business
  • Business Law
  • Communication Skills –I
  • Environmental Studies – I
  • Behavioural Science – I
  • French – I

Semester 2

  • Marketing Management
  • Cost and Management Accounting
  • Macro Economics for Business
  • Computer Applications in Business Management
  • Environmental Studies – II
  • Behavioural Science- II (Individual, Society & Nation)
  • Communication Skills –II
  • French – II

2nd Year

Semester 3

  • Marketing Management – I
  • Basics of Financial Management
  • Management Accounting
  • Macro Economics
  • BEHAVIOURAL SCIENCE - III
  • Communication Skills –III
  • French – III

Semester 4

  • Marketing Management – II
  • E-Commerce
  • Human Resource Management
  • Entrepreneurship Development
  • Communication Skills-IV (Term Paper/ Review Article)
  • Behavioural Science- IV (Values & Ethics For Personal & Professional Development)
  • French – IV

3rd Year

Semester 5

  • Operations & Supply Chain Management
  • Statistics in Research
  • Communication Skills–V
  • Behavioural Science- V
  • SIP/Internship/ Project/ Dissertation/Field Visit
  • Advertising & Sales Promotion
  • International Marketing
  • Organizational Development and Change
  • Performance and Competency Management
  • Principles of Investment Management
  • Financial Services

Semester 6

  • Strategic Management
  • Entrepreneurship Development
  • Business Research Methodology
  • Communication Skills–VI
  • Behavioural Science- VI
  • Consumer Behaviour
  • Retail Management
  • Distribution and Logistics Management
  • Industrial Relations & Labour Codes
  • Compensation & Reward Management
  • HR Analytics
  • Corporate Tax Planning
  • Advanced Corporate Finance
  • Corporate Financial Reporting & Analysis

4th Year

Semester 7

  • Disruptive Management Practices
  • Artificial Intelligence in Management
  • Sustainability Management
  • Basics of Research Methodology, Ethics and Research Communication
  • SIP/Internship/ Project/ Dissertation/Field Visit
  • Service Marketing
  • Digital Marketing
  • Direct Marketing
  • Marketing of Financial Services
  • Strategic HRM
  • Manpower Planning
  • Recent Trends in HRM
  • Financial Engineering
  • Financial Modelling with MS Excel
  • Financial Risk Management

Semester 8

  • Strategic Leadership
  • Business Simulation
  • Business Analytics
  • SIP/Internship/ Project/ Dissertation/Field Visit
  • Marketing Research
  • Strategic Brand Management
  • Business at Bottom of Pyramid
  • Marketing of Non-Profit Organization
  • Talent Management
  • Global Human Resource Management
  • Sustainable HRM
  • Financial Market & Institutions
  • Financial Statement Analysis
  • Fintech- Technology Innovation in Financial Services
  • Behavioural Finance