Program Code 32019

Campus Ranchi

Institute Amity Business School, Ranchi

University Amity University Jharkhand

Eligibility Graduation (min 50%) & 10+2 ( min ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.92

Course Structure

1st Year

Semester 1

  • Entrepreneurship and New Venture Creation [Employability & Skill Enhancement Courses]
  • Accounting for Managers [Core Courses]
  • Applications of Disruptive Technologies in Business [Core Courses]
  • International Business and Practice [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Professional & Business Communication [Business Communication]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Consumer Behaviour [Specialisation Elective Courses]
  • Basic Aptitude Skill Enhancement (BASE) [Employability & Skill Enhancement Courses]
  • Business Analytics and Modelling [Employability & Skill Enhancement Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advanced Sales Management [Specialisation Elective Courses]
  • Basics of E-Commerce [Specialisation Elective Courses]
  • Business Incubation [Specialisation Elective Courses]
  • Compensation and Reward Management [Specialisation Elective Courses]
  • Cooperative Management [Specialisation Elective Courses]
  • Cyber security & Risk Management [Specialisation Elective Courses]
  • Data Mining and Data Warehousing [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Distribution and Logistics Management [Specialisation Elective Courses]
  • Entrepreneurial Marketing [Specialisation Elective Courses]
  • Essentials of Digital Marketing [Specialisation Elective Courses]
  • Exim Documentation and Logistics [Specialisation Elective Courses]
  • Family Business Management [Specialisation Elective Courses]
  • I.T. Project Management [Specialisation Elective Courses]
  • International Finance and Forex Management [Specialisation Elective Courses]
  • Leading Change in Organizations [Specialisation Elective Courses]
  • Logistical Risks and Insurance [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Project Planning Appraisal and Control [Specialisation Elective Courses]
  • Recruitment Selection and Retention [Specialisation Elective Courses]
  • Rural Entrepreneurship and Development [Specialisation Elective Courses]
  • Rural Project Planning and Management [Specialisation Elective Courses]
  • Security Analysis and Portfolio Management [Specialisation Elective Courses]
  • Web-Copywriting [Specialisation Elective Courses]
  • Basic Aptitude Skill Enhancement (BASE) I [Skill Component - Skill Enhancement Course]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Strategic Management [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advertising and Sales Promotion [Specialisation Elective Courses]
  • Corporate Restructuring, Mergers and Acquisitions [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Financial Engineering [Specialisation Elective Courses]
  • Information Systems in Logistics & Supply chain [Specialisation Elective Courses]
  • International Strategic Marketing [Specialisation Elective Courses]
  • Managerial Counselling [Specialisation Elective Courses]
  • Organizational Development and Effectiveness [Specialisation Elective Courses]
  • Procurement Management [Specialisation Elective Courses]
  • Strategic Financial Management [Specialisation Elective Courses]
  • Training and Development [Specialisation Elective Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses