MBA (Digital Marketing)

Program Code 101693

Campus Noida

Institute Amity Business School

University Amity University Uttar Pradesh

Eligibility For Non-Sponsored Category : Bachelor's ...

Duration 2 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 3.62
  • 1st Year Sponsored Semester Fee 5.43
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Course Structure

  • 1st Year
  • 2nd Year

Semester – 1

    Core Courses
  • Accounting for Managers
  • Applications of Disruptive Technologies in Business
  • Managerial Economics
  • Marketing Management
  • Organizational Behavior
  • Statistics for Management
    Vocational Courses /SKE courses/Industry Specific Courses
  • Entrepreneurship and New Venture Creation
    Common Curriculum Courses
  • Professional & Business Communication
  • Foreign Business Language - I (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)

Semester – 2

    Core Courses
  • Business Research Methods
  • Financial Management
  • Human Resource Management
  • Legal Aspects of Business
  • Operations Management
    Specialisation Elective Courses
  • AI Tools and Applications
  • Basics of Artificial Intelligence
  • Consumer Behaviour
  • Content and Email Marketing
  • Foundation of Digital Marketing
  • Principles of Retailing
    Vocational Courses /SKE courses/Industry Specific Courses
  • Advanced Excel and Powerpoint
  • Business Analytics and Modelling
    Common Curriculum Courses
  • Cognitive Analytics & Social Skills for Professional Development
  • Foreign Business Language - II (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Social Responsibility & Community Engagement

Semester – 3

    Core Courses
  • Strategic Management
    Specialisation Elective Courses
  • Digital Marketing
  • E-retailing
  • Internet of things Fundamentals
  • Managing IT Products and Services
  • Marketing Analytics
  • Product and Brand Management
  • Social Media & Mobile Marketing
    Common Curriculum Courses
  • Foreign Business Language - III (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Professional Ethics and Social Responsibility for Sustainability
    Non-Teaching Credit Courses
  • Summer Internship

Semester – 4

    Core Courses
  • Customer Relationship Management
    Specialisation Elective Courses
  • Advertising and Sales Promotion
  • AI in Digital Marketing
  • Data Visualization: Tools and Techniques
  • Influencer Marketing
  • Luxury Retail
  • Marketing Strategies
  • Pricing Strategies
    Common Curriculum Courses
  • Foreign Business Language - IV (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Non-Teaching Credit Courses
  • Dissertation