BBA (Honours/Honours with Research)

Program Code 471509

Campus Mohali

Institute Amity School of Business Administration, AUP Mohali

University Amity University, Punjab

Eligibility 10+2 (min. 60%) 

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.31
  • 1st Year Sponsored Semester Fee -
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Course Structure

1st Year

    Semester 1

  • Indian Wisdom for Nation Building
  • Wellness, Yoga and Sports for Sustainable Living
  • Entrepreneurship Mindset - I
  • Fundamentals of Entrepreneurship
  • Computers for Managers
  • Fundamentals of Accounting
  • Management Concepts and Organizational Behavior
  • Introduction to E-Business Management
  • Punjabi Language, Literature, and Culture
  • Common Curriculum Courses

Semester 2

  • Introduction to Environmental Studies
  • Entrepreneurship Mindset - II
  • Analytical Skill Building and Data Interpretation
  • Business Environment
  • Business Mathematics
  • Principles of Marketing
  • Fundamentals of Web & Social Media Analytics
  • Elementary French: Communication and Culture for Beginners
  • Elementary German: Communication and Culture for Beginners
  • Common Curriculum Courses

2nd Year

Semester 3

  • Problem Solving and Creative Thinking
  • Launching New Entrepreneurial Ventures
  • Business Environment
  • Business Statistics
  • Management Concepts and Organizational Behavior
  • Fundamentals of Management Information System
  • Fundamentals of Communication
  • Written Expression and Comprehension in French
  • Written Expression and Comprehension in German
  • Common Curriculum Courses

Semester 4

  • Professional Etiquette and Workplace Communication
  • Fundamentals of Financial Management
  • Fundamentals of Operations Research
  • Business Laws
  • Fundamentals of Human Resource Management
  • Research Methodology
  • Communicative German
  • French through Communicative Approach
  • Common Curriculum Courses

3rd Year

Semester 5

  • Summer Internship
  • Financial Services
  • Fundamentals of Consumer Behaviour
  • Fundamentals of Retailing
  • Marketing of Services
  • Project Planning, Appraisal and Control
  • Security Market Analysis and Portfolio Management
  • Corporate Governance and Business Ethics
  • Leadership and Team Development
  • Managing Global Organizations
  • Common Curriculum Courses

Semester 6

  • Dissertation - I
  • Advance Corporate Finance
  • Advertising and Sales Promotion
  • An Introduction to Digital Marketing
  • Banking and Financial Institutions
  • Fundamentals of Brand Management
  • International Finance
  • Business Policy and Strategic Management
  • Public Relations and Corporate Image
  • Common Curriculum Courses