BBA (Honours/Honours with Research)

Program Code 471509

Campus Mohali

Institute Amity School of Business Administration, AUP Mohali

University Amity University, Punjab

Eligibility 10+2 (min. 50%) 

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.31
  • 1st Year Sponsored Semester Fee -
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Course Structure

1st Year

    Semester 1

  • Indian Wisdom for Nation Building
  • Wellness, Yoga and Sports for Sustainable Living
  • Entrepreneurship Mindset - I
  • Fundamentals of Entrepreneurship
  • Fundamentals of Accounting
  • Management Concepts and Organizational Behavior
  • Introduction to E-Business Management
  • Punjabi Language, Literature, and Culture
  • Common Curriculum Courses

Semester 2

  • Introduction to Environmental Studies
  • Entrepreneurship Mindset - II
  • Analytical Skill Building and Data Interpretation
  • Business Environment
  • Business Mathematics
  • Principles of Marketing
  • Fundamentals of Web & Social Media Analytics
  • Elementary French: Communication and Culture for Beginners
  • Elementary German: Communication and Culture for Beginners
  • Common Curriculum Courses

2nd Year

Semester 3

  • Entrepreneurship Mindset - III
  • Public and Private Administration for Business and Entrepreneurship
  • Cost Accounting
  • Fundamentals of Economics for Managers
  • Fundamentals of Human Resource Management
  • Fundamentals of Management Information System
  • Professional Communication and Etiquette
  • Common Curriculum Courses

Semester 4

  • Professional Etiquette and Workplace Communication
  • Fundamentals of Financial Management
  • Fundamentals of Operations Research
  • Business Laws
  • Fundamentals of Human Resource Management
  • Research Methodology
  • Communicative German
  • French through Communicative Approach
  • Common Curriculum Courses

3rd Year

Semester 5

  • Summer Internship
  • Advancements in Retail Management
  • Advancements in Service Marketing
  • Financial Markets and Services
  • Principles of Consumer Behaviour
  • Security Analysis and Portfolio Management
  • Taxation and Financial Planning
  • Business Policy and Strategic Management
  • Group Dynamics and Team Building
  • Professional Communication for Recruitment and Employability
  • Common Curriculum Courses

Semester 6

  • Dissertation - I
  • Advance Corporate Finance
  • Advertising and Sales Promotion
  • An Introduction to Digital Marketing
  • Banking and Financial Institutions
  • Fundamentals of Brand Management
  • International Finance
  • Business Policy and Strategic Management
  • Public Relations and Corporate Image
  • Common Curriculum Courses

4th Year

Semester 7

  • Industry Internship
  • Corporate Reporting Frameworks and Emerging Global Issues
  • Valuation and Business Analysis
  • Strategic Cost Management
  • Advanced Quantitative Methods & Modelling
  • Social Entrepreneurship
  • Psychology of Work
  • Common Curriculum Courses