M.A. (Fashion & Textile Merchandising)

Program Code 10808

Campus Noida

Institute Amity School of Fashion Technology

University Amity University Uttar Pradesh

Eligibility Graduation (min. 50%) 

Duration 2 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.72
  • 1st Year Sponsored Semester Fee 1.08
Admission Not open

Course Structure

1st Year

Semester 1

  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Elements of Design [Specialisation Elective Courses]
  • Fashion Retail Management [Specialisation Elective Courses]
  • Principles of Fashion Marketing and Merchandising [Specialisation Elective Courses]
  • Computer Applications in Fashion and Retail Industry- I [Core Courses]
  • Fashion Merchandising Principles and Techniques- I [Core Courses]
  • History of Fashion [Core Courses]
  • Introduction to The Fashion and Textile Industry [Core Courses]
  • Principles and Practices of Management [Core Courses]
  • Raw Materials of Fashion - I [Core Courses]
  • Statistics for Management [Core Courses]
  • Country Report - I [SAP Courses (Optional)]
  • Globalization & Changing Business Environment [SAP Courses (Optional)]
  • Managing Cultures [SAP Courses (Optional)]
  • Professional & Business Communication [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Apparel Production Planning and Control [Specialisation Elective Courses]
  • Fashion Retail Merchandising [Specialisation Elective Courses]
  • Health & Safety in the Apparel Industry [Employability & Skill Enhancement Courses]
  • Computer Application in Fashion and Retail Industry- II [Core Courses]
  • Fashion Marketing Research [Core Courses]
  • Fashion Merchandising Principles and Techniques- II [Core Courses]
  • Introduction to Apparel Manufacturing [Core Courses]
  • Raw Materials of Fashion - II [Core Courses]
  • Visual Merchandising - I [Core Courses]
  • Country Report - I [SAP Courses (Optional)]
  • Globalization & Changing Business Environment [SAP Courses (Optional)]
  • Managing Cultures [SAP Courses (Optional)]
  • Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advanced Fashion Merchandising- I [Specialisation Elective Courses]
  • Apparel Quality Control and Production Management [Specialisation Elective Courses]
  • Consumer Behaviour in Fashion and Retail Industry [Specialisation Elective Courses]
  • Fashion Advertising and Sales Promotion [Specialisation Elective Courses]
  • Fashion Retail Management and Merchandising [Specialisation Elective Courses]
  • Pattern Appreciation [Specialisation Elective Courses]
  • Visual Merchandising - II [Specialisation Elective Courses]
  • Fashion E Retailing [Mandatory Courses]
  • Visual Merchandising & Display [Employability & Skill Enhancement Courses]
  • Computer Application in Fashion and Retail Industry- III [Core Courses]
  • Fashion Forecasting [Core Courses]
  • Global Sourcing [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advanced Fashion Merchandising- II [Specialisation Elective Courses]
  • Fashion Entrepreneurship [Specialisation Elective Courses]
  • Fashion Marketing Strategy [Specialisation Elective Courses]
  • Fashion Supply Chain Management [Specialisation Elective Courses]
  • Product Development for Fashion Industry [Specialisation Elective Courses]
  • Design Marketing Interactive Strategy [Core Courses]
  • Visual Merchandising - III [Core Courses]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses