BBA (Hospitality Services & Events Management)

Program Code 121713

Campus Jaipur

Institute Amity School of Hospitality, Jaipur

University Amity University Rajasthan

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.0
Admission Not open

Course Structure

1st Year

Semester 1

  • Hospitality Foundation
  • Customer Relationship management
  • Business Law
  • Financial Accounting
  • English-I
  • Behavioural Science - I (Understanding Self for Effectiveness)
  • Business Environment
  • Managing Service Operation
  • French
  • Spanish

Semester 2

  • Events Management Foundation
  • Managing Service Operation-II
  • English
  • Management Accounting
  • Data Analytics
  • Facilities Management
  • Behavioural Science – II (Problem Solving and Creative Thinking)
  • Foreign Language – II French
  • Foreign Language – II Spanish

2nd Year

Semester 3

  • Behavioral Science – III, (INTERPERSONAL COMMUNICATION RELATIONSHIP MANAGEMENT)
  • Event Production Process
  • Corporate Social Responsibilities
  • Understanding Customer Requirement
  • Service Quality Management
  • Business Communication-I
  • Marketing Management - I
  • Environment Studies
  • MIS
  • Service Entrepreneurship
  • Dining Etiquettes & Social Skills
  • Foreign Language – III French
  • Foreign Language – III Spanish

Semester 4

  • Business Communication – II
  • Behavioral Science-IV (Group Dynamics and Team Building)
  • Marketing Management – II
  • Human Resource Management
  • Business Modelling in Excel
  • Legal Aspects & Risk Management in Events
  • Mall Management
  • Special Events-MICE & Corporate
  • Event Marketing & Sponsorship
  • Restaurant Management
  • Airline & Cargo Management
  • E-Commerce
  • Foreign Language – IV French
  • Foreign Language – IV Spanish

3rd Year

Semester 5

  • Business Communication – III
  • Behavioral Science – V (INDIVIDUAL SOCIETY AND NATION)
  • Entrepreneurship Development
  • Analytical Skill Building
  • Retail Management
  • Club & Resort Management
  • Facility Management, Planning & Design
  • Management of Domestic and Foreign Exchange Market-I
  • Business Data Processing
  • Basics and Strategies of Digital Marketing
  • Personal Financial Planning
  • Principles of Investment Management
  • Training & Development
  • Foreign Language – V French
  • Foreign Language – V Spanish

Semester 6

  • Internship 3 MONTHS
  • Dissertation Project
  • Research Methodology
  • Service Quality & Improvement
  • Tourism Operations
  • Tourism Planning Development & Management
  • Managing Tour Package & Operations
  • Brand Management
  • Advertising & Sales Promotion
  • Financial Derivatives