MBA (Marketing & Sales)

Program Code 10022

Campus Noida

Institute Amity Business School

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) category: ...

Duration 2 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 3.36
  • 1st Year Sponsored Semester Fee 5.04
Admission Not open

Course Structure

1st Year

Semester 1

  • Sales Management [Specialisation Elective Courses]
  • Entrepreneurship and New Venture Creation [Employability & Skill Enhancement Courses]
  • Accounting for Managers [Core Courses]
  • Applications of Disruptive Technologies in Business [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Professional & Business Communication [Business Communication]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Direct Marketing [Specialisation Elective Courses]
  • Marketing of Services [Specialisation Elective Courses]
  • Principles of Retailing [Specialisation Elective Courses]
  • Business Analytics and Modelling [Employability & Skill Enhancement Courses]
  • Business Research Methods [Core Courses]
  • Consumer Behaviour [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Bottom of The Pyramid Marketing [Specialisation Elective Courses]
  • Building Entrepreneurial Culture and Team [Specialisation Elective Courses]
  • Corporate Crisis and Strategic Restructuring [Specialisation Elective Courses]
  • Creating and Managing New Businesses in Emerging Markets [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Enterprise Growth and Succession [Specialisation Elective Courses]
  • Family Business Management [Specialisation Elective Courses]
  • Franchising in Retailing [Specialisation Elective Courses]
  • Industrial Marketing [Specialisation Elective Courses]
  • Marketing Analytics [Specialisation Elective Courses]
  • Marketing Channel Management [Specialisation Elective Courses]
  • Marketing of Health Care Services [Specialisation Elective Courses]
  • Merchandising and Category Management [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Retail Supply Chain and Logistics Management [Specialisation Elective Courses]
  • Rural Development and Administration [Specialisation Elective Courses]
  • Rural Marketing [Specialisation Elective Courses]
  • Rural Micro Finance Management [Specialisation Elective Courses]
  • Rural Poverty and Livelihoods Promotion [Specialisation Elective Courses]
  • Rural Retail [Specialisation Elective Courses]
  • Sourcing and Vendor Management [Specialisation Elective Courses]
  • Technology in Retailing [Specialisation Elective Courses]
  • Visual Merchandising and Space Planning [Specialisation Elective Courses]
  • Strategic Management [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • International Management Practices [SAP Courses (Optional)]
  • Research Methods and Professional Writing in Global Environment [SAP Courses (Optional)]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advanced Sales Management [Specialisation Elective Courses]
  • Advertising and Sales Promotion [Specialisation Elective Courses]
  • Cooperative Management [Specialisation Elective Courses]
  • CSR Practices in Rural Areas [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • E-retailing [Specialisation Elective Courses]
  • International Retailing [Specialisation Elective Courses]
  • International Strategic Marketing [Specialisation Elective Courses]
  • Leading Change in Family Business [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Mall Management [Specialisation Elective Courses]
  • Managing a Growing Business [Specialisation Elective Courses]
  • Managing Creativity and Building Learning Organizations [Specialisation Elective Courses]
  • Managing Innovation Process [Specialisation Elective Courses]
  • Marketing of Financial Services [Specialisation Elective Courses]
  • Marketing Strategies [Specialisation Elective Courses]
  • Pricing Strategies [Specialisation Elective Courses]
  • Retail Store Operations [Specialisation Elective Courses]
  • Rural Entrepreneurship and Development [Specialisation Elective Courses]
  • Rural Project Planning and Management [Specialisation Elective Courses]
  • Social Marketing [Specialisation Elective Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses