BBA (Honours/Honours with Research)

Program Code 191509

Campus Kolkata

Institute Amity School of Business, Kolkata

University Amity University, Kolkata

Eligibility 10+2 min. 50%

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.225
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Course Structure

1st Year

    Semester 1

  • Business Statistics
  • IT Applications in Business
  • Management Foundation
  • Principles of Marketing- I
  • Fundamentals of Economics for Managers
  • Environmental Studies
  • Data Analysis using Spreadsheet Application
  • Communication Skills - I
  • Common Curriculum Courses

Semester 2

  • Indian Knowledge of Humanities & Social Sciences
  • Stress and Coping Strategies
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Accounting Fundamentals
  • Fundamentals of Human Resource Management
  • Principles of Marketing- II
  • Green Computing
  • E - Business Management
  • Communication Skills – Level II
  • Common Curriculum Courses

2nd Year

Semester 3

  • Fundamentals of Entrepreneurship
  • Information Systems in Digital Age
  • Principles of Organizational Behaviour
  • RESEARCH METHODS FOR MANAGERS
  • Business Mathematics II
  • French Fluency through writing & comprehension
  • German Fluency through writing & comprehension
  • Studies in Modern Indian English Writings
  • Common Curriculum Courses

Semester 4

  • Export Management
  • Fundamentals of Financial Management
  • Ethics and Corporate Governance
  • Human Resource Planning and Acquisition
  • Principles of Consumer Behaviour
  • Sales and Distribution Management
  • Business Law
  • French Grammatical Expression & Comprehension
  • German Grammatical Expression & Comprehension
  • Advanced Studies in Modern Indian English Writings
  • Common Curriculum Courses

3rd Year

Semester 5

  • Summer Internship
  • Compensation Management
  • Financial Planning
  • Integrated Marketing Communications
  • Management Information Systems
  • Professional Ethics and Social Responsibility
  • BUSINESS ENVIRONMENT, POLICY AND PRACTICES
  • Business Strategy
  • Marketing in Digital Age
  • Common Curriculum Courses

Semester 6

  • International Marketing
  • Stock Market Opetrations
  • Understanding Industrial Relations and Labour Laws
  • Managing Customer Relationships
  • Operations Research
  • Brand Management
  • E - Commerce
  • Fundamentals of Training and Development
  • Managing Mutual Funds
  • Public Relations and Corporate Image
  • Common Curriculum Courses