BBA

Program Code 19064

Campus Kolkata

Institute Amity School of Business, Kolkata

University Amity University, Kolkata

Eligibility 10+2 (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.225
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Course Structure

1st Year

    Semester 1

  • Environmental Studies
  • Business Statistics
  • IT Applications in Business
  • Management Foundation
  • Principles of Marketing- I
  • Fundamentals of Economics for Managers
  • Data Analysis using Spreadsheet Application
  • Communication Skills - I
  • Common Curriculum Courses

Semester 2

  • Indian Knowledge of Humanities & Social Sciences
  • Stress and Coping Strategies
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Accounting Fundamentals
  • Fundamentals of Human Resource Management
  • Principles of Marketing- II
  • Green Computing
  • E - Business Management
  • Communication Skills – Level II
  • Common Curriculum Courses

2nd Year

Semester 3

  • Term Paper
  • Cross Cultural Management
  • Export Management
  • Financial Markets and Services
  • Information Systems in Digital Age
  • PURCHASE AND MATERIALS MANAGEMENT
  • Fundamentals of Entrepreneurship
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Principles of Organizational Behaviour
  • RESEARCH METHODS FOR MANAGERS
  • Common Curriculum Courses

Semester 4

  • Minor Project
  • E - Business Management
  • Export Management
  • Operations Research
  • Personal Financial Planning
  • Research Methodology
  • Fundamentals of Event Management
  • Common Curriculum Courses

3rd Year

Semester 5

  • Summer Internship
  • Advance Digital Marketing - I
  • Compensation Management
  • E - Business Management
  • Financial Derivatives
  • Financial Services
  • Fundamentals of Training and Development
  • Fundamentals of Retailing
  • Human Resource Planning and Acquisition
  • International Marketing
  • Investment Analysis and Portfolio Management
  • Principles of Consumer Behaviour
  • Programming with Microsoft VB
  • Relational Database Management Systems
  • Service Marketing
  • Understanding Organization Change and Development
  • An Introduction to Internet of Things
  • Introduction to Machine Learning
  • Soft Skills For Business Negotiations And Marketing Strategies
  • Ethics and Corporate Governance
  • Fundamentals of Entrepreneurship
  • Sales and Distribution Management
  • Common Curriculum Courses

Semester 6

  • Dissertation
  • Advance Corporate Finance
  • Advanced Digital Marketing-II
  • Banking and Financial Institutions
  • Brand Management
  • Corporate Tax Planning
  • Data Communication and Network
  • Fundamentals of International Human Resource Management
  • Integrated Marketing Communications
  • Managing Customer Relationships
  • Managing Mutual Funds
  • Object Oriented Programming with Java
  • Performance Appraisal and Potential Evaluation
  • Understanding Leadership and Motivation in Organization
  • Understanding Industrial Relations and Labour Laws
  • Web Database Programming with ASP
  • Business Policy and Strategic Management
  • Public Relations and Corporate Image
  • Common Curriculum Courses