BBA

Program Code 19064

Campus Kolkata

Institute Amity School of Business, Kolkata

University Amity University, Kolkata

Eligibility 10+2 (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.225
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Course Structure

1st Year

Semester 1

  • Accounting Fundamentals [Core Courses]
  • Business Statistics [Core Courses]
  • Environmental Studies - I [Core Courses]
  • IT Applications in Business [Core Courses]
  • Management Foundation [Core Courses]
  • Principles of Marketing- I [Core Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • BUSINESS ENVIRONMENT, POLICY AND PRACTICES [Core Courses]
  • Business Mathematics II [Core Courses]
  • Environmental Studies - II [Core Courses]
  • Fundamentals of Financial Management [Core Courses]
  • Fundamentals of Human Resource Management [Core Courses]
  • Principles of Marketing- II [Core Courses]
  • Introduction to Communication Skills [Communication Skills]
  • Individual Society and Nation [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Cross Cultural Management [Specialisation Elective Courses]
  • Export Management [Specialisation Elective Courses]
  • Financial Markets and Services [Specialisation Elective Courses]
  • Information Systems in Digital Age [Specialisation Elective Courses]
  • PURCHASE AND MATERIALS MANAGEMENT [Specialisation Elective Courses]
  • Fundamentals of Entrepreneurship [Industry Specific Courses]
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT [Core Courses]
  • Principles of Organizational Behaviour [Core Courses]
  • RESEARCH METHODS FOR MANAGERS [Core Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • E - Business Management [Core Courses]
  • Export Management [Core Courses]
  • Operations Research [Core Courses]
  • Personal Financial Planning [Core Courses]
  • Research Methodology [Core Courses]
  • Fundamentals of Event Management [Allied Courses]
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Values and Ethics for Personal and Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advance Digital Marketing - I [Specialisation Elective Courses]
  • Compensation Management [Specialisation Elective Courses]
  • E - Business Management [Specialisation Elective Courses]
  • Financial Derivatives [Specialisation Elective Courses]
  • Financial Services [Specialisation Elective Courses]
  • Fundamentals of Training and Development [Specialisation Elective Courses]
  • Fundamentals of Retailing [Specialisation Elective Courses]
  • Human Resource Planning and Acquisition [Specialisation Elective Courses]
  • International Marketing [Specialisation Elective Courses]
  • Investment Analysis and Portfolio Management [Specialisation Elective Courses]
  • Principles of Consumer Behaviour [Specialisation Elective Courses]
  • Programming with Microsoft VB [Specialisation Elective Courses]
  • Relational Database Management Systems [Specialisation Elective Courses]
  • Service Marketing [Specialisation Elective Courses]
  • Understanding Organization Change and Development [Specialisation Elective Courses]
  • An Introduction to Internet of Things [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Introduction to Machine Learning [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Soft Skills For Business Negotiations And Marketing Strategies [MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn)]
  • Ethics and Corporate Governance [Core Courses]
  • Fundamentals of Entrepreneurship [Core Courses]
  • Sales and Distribution Management [Core Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Receptive and Expressive Communication Skills [Communication Skills]
  • Group Dynamics and Team Building [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advance Corporate Finance [Specialisation Elective Courses]
  • Advanced Digital Marketing-II [Specialisation Elective Courses]
  • Banking and Financial Institutions [Specialisation Elective Courses]
  • Brand Management [Specialisation Elective Courses]
  • Corporate Tax Planning [Specialisation Elective Courses]
  • Data Communication and Network [Specialisation Elective Courses]
  • Fundamentals of International Human Resource Management [Specialisation Elective Courses]
  • Integrated Marketing Communications [Specialisation Elective Courses]
  • Managing Customer Relationships [Specialisation Elective Courses]
  • Managing Mutual Funds [Specialisation Elective Courses]
  • Object Oriented Programming with Java [Specialisation Elective Courses]
  • Performance Appraisal and Potential Evaluation [Specialisation Elective Courses]
  • Understanding Leadership and Motivation in Organization [Specialisation Elective Courses]
  • Understanding Industrial Relations and Labour Laws [Specialisation Elective Courses]
  • Web Database Programming with ASP [Specialisation Elective Courses]
  • Business Policy and Strategic Management [Core Courses]
  • Public Relations and Corporate Image [Core Courses]
  • Social Communication [Communication Skills]
  • Stress and Coping Strategies [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses