BBA

Program Code 33064

Campus Patna

Institute Amity School of Business, Patna

University Amity University Bihar

Eligibility 10+2 min 50%

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.835
Admission Not open

Course Structure

1st Year

Semester 1

  • Accounting Fundamentals
  • Introduction to Management Principles
  • Principles of Marketing- I
  • Business Mathematics I
  • Introduction to Business Economics
  • Computer Applications
  • Business Ethics and Governance
  • Communication Skills - I

Semester 2

  • Understanding Organizational Behavior
  • Principles of Marketing- II
  • Business Environment
  • Business Statistics
  • Cost and Management Accounting
  • Business Law
  • Term Paper
  • Environmental Studies - II
  • Communication Skills - II

2nd Year

Semester 3

  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • Fundamentals of Research Methods in Global Environment
  • Managing Customer Relationships
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Strategizing using Innovation
  • Term Paper - I
  • Individual Excellence & Social Dynamics

Semester 4

  • Export Management
  • International Marketing
  • Operations Research
  • RESEARCH METHODS FOR MANAGERS
  • Corporate Tax Planning
  • Fundamentals of Project Management
  • Banking and Financial Institutions
  • Creativity for Team Excellence

3rd Year

Semester 5

  • Direct Tax - I
  • Fundamentals of Entrepreneurship
  • Marketing in Digital Age
  • Business Strategy
  • Financial Markets and Services
  • Investment Analysis and Portfolio Management
  • Understanding Organization Change and Development
  • Fundamentals of Training and Development
  • Service Marketing
  • Supply Chain Management
  • Summer Internship

Semester 6

  • Social Communication
  • Direct Tax - II
  • Understanding Leadership and Motivation in Organization
  • Sales and Distribution Management
  • Human Values and Community Outreach
  • Fundamentals of Competitive Intelligence and Business Development
  • Advance Corporate Finance
  • Risk Management - BSI
  • Fundamentals of International Human Resource Management
  • Understanding Industrial Relations and Labour Laws
  • Brand Management
  • Fundamentals of Retailing
  • Dissertation