BBA (3 Continent)

Program Code 10104

Campus Noida

Institute Amity International Business School

University Amity University Uttar Pradesh

Eligibility 60% in 10+2 for Non Sponsored & 55% ...

Duration 3 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.40 (Intl Part: UK-4400 GBP/USA-7600 USD)
  • 1st Year Sponsored Semester Fee 3.60 (Intl Part: UK-4400 GBP/USA-7600 USD)
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Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year

Semester – 1

    Major – Requirement
  • Accounting Fundamentals
  • Economics for Managers
  • Introduction to Management Principles
    Common Curriculum Courses
  • Communication Skills - I
  • Introduction to Environmental Studies

Semester – 2

    Major – Requirement
  • Understanding International Business Environment
  • Fundamentals of Business Statistics
  • Business Ethics in International Business
    Common Curriculum Courses
  • Communication Skills - II
  • Foreign Business Language - I (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Unrestricted Electives
  • Unrestricted Electives - I

Semester – 3

    Major – Requirement
  • Human Resource Management & Development
  • Emerging Markets in International Business
  • Research Methods for Managers
    Common Curriculum Courses
  • Individual Excellence & Social Dynamics
  • Foreign Business Language - II (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Human Values and Community Outreach
    Unrestricted Electives
  • Unrestricted Electives - II
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - I

Semester – 4

    Country Elective Courses 1
  • Course 1
    Country Elective Courses 2
  • Course 2
    Major – Requirement
  • Business Strategy
    Major - Electives
  • AI and Marketing
    Common Curriculum Courses
  • Creativity for Team Excellence
  • Foreign Business Language - III (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Basics of Artificial Intelligence / AI Tools and Applications
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - II

Semester – 5

    Major - Electives
  • Advance Digital Marketing - I
  • Business Innovation through New Technologies
  • Business Sustainability and Green Operations Management
  • Business to Business Marketing
  • Cyber Psychology
  • Emerging Markets for International Business
  • Fundamentals of Retailing
  • Export Import Procedures and Documentation
  • Export Marketing
  • Financial Derivatives
  • Fundamentals of Entrepreneurship
  • Integrated Marketing Communications
  • International Trade in Services
  • Managerial Competencies and Career Development
  • Understanding Organization Change and Development
  • Web & Social Media Analytics
    Common Curriculum Courses
  • Professional Ethics and Social Responsibility
  • Foreign Business Language - IV (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Non-Teaching Credit Courses
  • Summer Internship
    Unrestricted Electives
  • Unrestricted Electives - III
  • Unrestricted Electives - IV
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - III

Semester – 6

    Apprenticeship
  • Apprenticeship
    Major - Electives
  • Business Policy and Strategic Management
  • Compensation Management
  • Cross Cultural Management
  • Fundamentals of Training and Development
  • Fundamentals of Project Management
  • Infrastructural Finance
  • Insurance and Risk in International Trade
  • Marketing of Luxury Products
  • Performance Appraisal and Potential Evaluation
  • Security Analysis
  • Service Marketing
    Common Curriculum Courses
  • General Aptitude Reasoning Ability
    Unrestricted Electives
  • Unrestricted Electives - V