BBA (3 Continent)

Program Code 10104

Campus Noida

Institute Amity International Business School

University Amity University Uttar Pradesh

Eligibility 60% in 10+2 for Non Sponsored & 55% ...

Duration 3 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.425
  • 1st Year Sponsored Semester Fee 3.64
Admission Not open

Course Structure

1st Year

Semester 1

  • Skills for Success [Vocational Courses /SKE courses/Industry Specific Courses]
  • Computer Applications [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
  • Foundation of Analytics [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
  • Introduction to Business Economics [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
  • Introduction to Management Principles [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
  • Computer Applications [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Principles of Marketing Management [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Fundamentals of Environmental Studies [Co-curricular Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Fundamentals of Competitive Intelligence and Business Development [Vocational Courses /SKE courses/Industry Specific Courses]
  • Food, Nutrition and Hygiene [Minor III - Co-curricular Courses]
  • Business Ethics in International Business [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Business Finance [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • India’s Foreign Trade [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • International Marketing [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Understanding International Business Environment [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Business Law [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Cost and Management Accounting [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Fundamentals of Production and Operations Management [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Government and International Business [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Integrated Marketing Communications [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Cross Cultural Management [Country Elective Courses 2]
  • International Negotiations and Global Sourcing [Country Elective Courses 2]
  • Social Media Marketing [Country Elective Courses 2]
  • Brand Management [Country Elective Courses 1]
  • Fundamentals of Behavioural Finance [Country Elective Courses 1]
  • Performance Appraisal and Potential Evaluation [Country Elective Courses 1]
  • Country Report - I [SAP Courses (Optional)]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Introduction to Disruptive Technologies [Vocational Courses /SKE courses/Industry Specific Courses]
  • Skills for Success [Vocational Courses /SKE courses/Industry Specific Courses]
  • Advance Digital Marketing - I [Specialization Elective Courses/Discipline II (Major II)]
  • Business Innovation through New Technologies [Specialization Elective Courses/Discipline II (Major II)]
  • Business Sustainability and Green Operations Management [Specialization Elective Courses/Discipline II (Major II)]
  • Business to Business Marketing [Specialization Elective Courses/Discipline II (Major II)]
  • Corporate Warfare for Business Development [Specialization Elective Courses/Discipline II (Major II)]
  • Cyber Psychology [Specialization Elective Courses/Discipline II (Major II)]
  • Financial Planning [Specialization Elective Courses/Discipline II (Major II)]
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT [Specialization Elective Courses/Discipline II (Major II)]
  • Integrated Marketing Communications [Specialization Elective Courses/Discipline II (Major II)]
  • International Financial Management [Specialization Elective Courses/Discipline II (Major II)]
  • Managerial Competencies and Career Development [Specialization Elective Courses/Discipline II (Major II)]
  • Managing Mutual Funds [Specialization Elective Courses/Discipline II (Major II)]
  • Sales and Distribution Management [Specialization Elective Courses/Discipline II (Major II)]
  • Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline II (Major II)]
  • Understanding International Business Management [Specialization Elective Courses/Discipline II (Major II)]
  • Understanding Organization Change and Development [Specialization Elective Courses/Discipline II (Major II)]
  • Web & Social Media Analytics [Specialization Elective Courses/Discipline II (Major II)]
  • Emerging Markets for International Business [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Export Import Procedures and Documentation [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Entrepreneurship [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Digital Marketing Data Analytics [Vocational Courses /SKE courses/Industry Specific Courses]
  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Banking and Financial Institutions [Specialization Elective Courses/Discipline II (Major II)]
  • Compensation Management [Specialization Elective Courses/Discipline II (Major II)]
  • Fundamentals of Training and Development [Specialization Elective Courses/Discipline II (Major II)]
  • Fundamentals of Project Management [Specialization Elective Courses/Discipline II (Major II)]
  • International Business Logistics [Specialization Elective Courses/Discipline II (Major II)]
  • Pricing Analytics [Specialization Elective Courses/Discipline II (Major II)]
  • Principles of Consumer Behaviour [Specialization Elective Courses/Discipline II (Major II)]
  • Security Analysis [Specialization Elective Courses/Discipline II (Major II)]
  • Service Marketing [Specialization Elective Courses/Discipline II (Major II)]
  • Banking Environment [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Policy and Strategic Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Customer Relationships [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Research Methodology [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Blockchain for Managers [Minor III - Co-curricular Courses]
  • Apprenticeship [Apprenticeship]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses