MBA (Marketing & Sales)

Program Code 17022

Campus Mumbai

Institute Amity Business School, Mumbai

University Amity University Maharashtra

Eligibility # NBA Accredited ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 3.01
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Course Structure

1st Year

    Semester 1

  • MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR
  • FINANCIAL REPORTING & COST CONTROL
  • MANAGERIAL ECONOMICS
  • DESIGN THINKING FOR BUSINESS TRANSFORMATION
  • BUSINESS STATISTICS
  • INDIAN ETHOS IN BUSINESS ETHICS
  • MARKETING MANAGEMENT I
  • PG FL FRENCH I
  • PG FL GERMAN I
  • MANAGERIAL COMMUNICATION
  • LEADERSHIP DEVELOPMENT LAB-I
  • PG FL SPANISH-I

Semester 2

  • FINANACIAL MANAGEMENT
  • HUMAN RESOURCE MANAGEMENT
  • BUSINESS RESEARCH METHODS
  • LEGAL ASPECTS OF BUSINESS
  • INTERNATIONAL BUSINESS ENVIRONMENT & PRACTICES
  • OPERATION & SUPPLY CHAIN MANAGEMNT
  • CORPORATE SOCIAL RESPONCIBILITY & SUSTAINABILITY
  • PG FL FRENCH-II
  • PG FL GERMAN-II
  • PG FL SPANISH-II
  • LEADERSHIP DEVELOPMENT LAB
  • BUSINESS ANALYTICS
  • ANCIENT INDIAN WISDOM FOR MANAGERIAL EXCELLENCE

2nd Year

Semester 3

  • SIMULATION -I
  • MARKETING ANALYTICS
  • CONSUMER BEHAVIOUR
  • SALES MANAGEMENT
  • DISTRIBUTION & LOGISTICS MANAGEMENT
  • INTERPERSONAL COMMUNICATION
  • LEADING THROUGH TEAMS
  • SUMMER INTERNSHIP (EVALUATION)
  • PG FL FRENCH-III
  • PG FL GERMAN-III
  • PG FL SPANISH-III
  • INTERNATIONAL MARKETING AND DOCUMENTATION
  • STRATEGIC MANAGEMENT
  • CREATING & MANAGING NEW BUSINESS IN EMERGING MARKETS
  • DOMAIN ELECTIVES-I LUXURY BRAND MANAGEMENT-(NTNC)

Semester 4

  • Marketing of Services & CRM
  • Rural Marketing
  • Principles of Retailing
  • Simulation-II
  • Communication in Context
  • Professional Excellence
  • Dissertation
  • Domain Electives- Omni Channel strategies (NTNC -MBS)
  • Integrated Marketing Communication