MA (Advertising & Marketing Management)

Program Code 11004

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.44
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Course Structure

1st Year

    Semester 1

  • Aesthetics of Photography
  • Advertising & Media Research
  • Advertising Concepts and Practices
  • Client Servicing and Account Planning
  • Marketing Management
  • Common Curriculum Courses

Semester 2

  • Advertising Planning and Strategy
  • AI in Advertising and Marketing
  • Media Design and Production
  • Media Ethics Laws and Governance
  • Media Planning and Buying
  • Common Curriculum Courses

2nd Year

Semester 3

  • Summer Internship
  • Common Curriculum Courses

Semester 4

  • Dissertation
  • Client Servicing and Business Development
  • Corporate Filmmaking
  • Event Marketing Concept
  • Media, CSR & Sustainable Development
  • Common Curriculum Courses