BBA (3 Continent)

Program Code 17104

Campus Mumbai

Institute Amity Business School, Mumbai

University Amity University Maharashtra

Eligibility 10+2 min 55%

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.98
Admission Not open

Course Structure

1st Year

Semester 1

  • ENVIRONMENTAL STUDIES
  • INTERIOR DESIGN
  • FINANCIAL ENVIROMENT
  • UG FL GERMAN-I
  • FUNDAMENTALS ACCOUNTING
  • MANAGEMENT FOUNDATIONS
  • PRINCIPLES OF ECONOMICS
  • PRINCIPLES OF MARKETING-I
  • BEHAVIOURAL SCIENCE-I
  • EFFECTIVE LISTING

Semester 2

  • Environmental Studies
  • Readings in Management
  • Marketing Management
  • Human Resource Management
  • Business Statistics
  • UG FL French - II
  • UG FL German-II
  • UG FL Spanish-II
  • Presentation Skills
  • Problem Solving and Creative Thinking
  • LEADERSHIP DEVELOPMENT LAB-II
  • Business Law
  • Safety Legislations & Management
  • Macroeconomics
  • World Geography
  • Human Values And Professional Ethics
  • Fashion Art Illustration and Model Drawing
  • Term Paper
  • Project (with Presentation & Evaluation)
  • Workshop / Certification (Discipline Specific) (1credit per workshop)
  • Study Abroad (12 days)

2nd Year

Semester 3

  • ORGANIZATIONAL BEHAVIOR
  • MANAGEMENT INFORMATION SYSTEMS
  • ANALYTICAL DECISION MAKING
  • READING & COMPREHENSION
  • GROUP DYNAMICS AND TEAM BUILDING
  • UG FL SPANISH-III
  • BUSINESS ENVIRONMENT
  • CORPORATE ACCOUNTING
  • READINGS IN MANAGEMENT
  • UG FL GERMAN-III
  • FASHION FORECASTING
  • SAFETY AWARENESS AND TRAINING
  • MERGERS & ACQUISITIONS

Semester 4

  • Entrepreneurship Development
  • Production & Operations Management
  • Research Methodology & Report Preparation
  • Financial Management
  • Corporate Communication
  • Stress and Coping Strategies
  • UG FL German - IV
  • UG FL Spanish-IV
  • Personal Financial Planning
  • Readings in Management
  • Industrial Hygiene, Occupational Health & Disaster Management
  • Textile of India
  • Term Paper
  • Project (with Presentation & Evaluation)
  • Workshop / Certification (Discipline Specific) (1credit per workshop)
  • Study Abroad (12 days)
  • Business Information & Data Base System
  • Sales & Distribution Management

3rd Year

Semester 5

  • COST ACCOUNTING
  • OPERATIONS RESEARCH
  • MANAGEMENT ACCOUNTING
  • EMPLOYABILITY SKILLS
  • INDIVIDUAL SOCIETY AND NATIONS
  • UG FL SPANISH-V
  • SUMMER INTERNSHIP (EVALUATION)
  • UG FL GERMAN-V
  • READINGS IN MANAGEMENT
  • SIMULATION -I
  • DOMAIN ELECTIVES (NTCC)
  • INTERNATIONAL MARKETING
  • CONTROL OF WORKPLACE HAZARDS
  • VISUAL MARCHANDISING
  • SERVICE MARKETING
  • FINANCIAL SERVICES
  • PRINCIPLES OF INVESTMENT MANAGEMENT

Semester 6

  • International Business Management
  • Business Policy & Strategic Management
  • Simulation-II
  • Workplace Communication
  • Interpersonal Communication and Relationship Management
  • E-Commerce in Fashion
  • Research Project
  • Domain Electives (NTNC)
  • Dissertation
  • Advertising and Sales Promotion
  • Retail Management
  • Corporate Tax Planning
  • Advanced Corporate Finance