M.A. (Advertising & PR)

Program Code 17823

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.0
Admission Not open

Course Structure

1st Year

Semester 1

  • COMMUNICATION THEORY
  • PUBLIC RELATION AND PRACTICES
  • ADVERTISING MANAGEMENT
  • EVENT MANAGEMENT
  • MARKETING AND BRAND MANAGEMENT
  • ART AND CRAFT OF PHOTOGRAPHY
  • BASICS OF COMMUNICATION
  • BEHAVIOURAL SCIENCE – I
  • SPANISH I
  • FRENCH
  • EVENT PLANNING AND PRODUCTION
  • Indian folk & traditional studies
  • ACCELERATOR I: MEDIA PSYCHOLOGY
  • ACCELERATOR II: COMMUNITY RADIO
  • Accelerator III: Media Software
  • ACCELERATOR IV: FEATURE WRITING

Semester 2

  • INTERPERSONAL COMMUNICATION
  • BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT
  • FRENCH-II
  • SPANISH-II
  • MEDIA PLANNING & BUYING
  • MARKETING OF SERVICES
  • CRISIS MANAGEMENT
  • CLIENT SERVICING & ACCOUNT PLANNING
  • PR CAMPAIGN DESIGN
  • CONSTITUTION MEDIA LAWS & ETHICS
  • ACCERLATOR I DOCUMENTARY MAKING
  • ACCERLATOR II DEVELOPMENT COMMUNICATION
  • ACCERLATOR III MEDIA SOFTWARE II
  • ACCERLATOR IV FAKE NEWS AND MISINFORMATION

2nd Year

Semester 3

  • COMMUNICATION RESEARCH
  • COPYWRITING
  • DIGITAL MARKETING AND ADVERTISING
  • INTERNSHIP/PROJECT
  • SOCIAL MEDIA ANALYTICS
  • LEADING THROUGH THE GROUP
  • CORPORATE COMMUNICATION
  • FRENCH
  • SPANISH
  • GENDER AND MEDIA
  • MEDIA ECONOMICS
  • CELEBRITY MANAGEMENT
  • DIRECTING NON FICTION
  • MOBILE JOURNALISM
  • DIGITAL PUBLIC RELATIONS

Semester 4

  • PROFESSIONAL EXCELLENCE
  • DISSERTATION
  • INTERNSHIP
  • RESEARCH COLLOQUIUM
  • COMMUNICATION IN CONTEXT