BBA (Honours/Honours with Research)

Program Code 121509

Campus Jaipur

Institute Amity Business School, Jaipur

University Amity University Rajasthan

Eligibility 10+2 (min 50%)

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.12
Apply Now

Course Structure

1st Year

Semester 1

  • Management Foundations
  • Micro Economics for Business
  • Financial Accounting
  • English
  • Behavioural Science-I (Understanding Self for Effectiveness)
  • Business Environment
  • Business Law
  • Environmental Science
  • French
  • German
  • Spanish
  • Chinese

Semester 2

  • Macro Economics for Business
  • Organizational Behaviour
  • English-II
  • Management Accounting
  • Business Statistics
  • Behavioural Science – II (Problem Solving and Creative Thinking)
  • French
  • German
  • Spanish
  • Chinese

2nd Year

Semester 3

  • Business Communication – I
  • Behavioral Science – III (Interpersonal Communication)
  • Data Analytics
  • Internship of 3-months
  • Financial Management - I
  • Marketing Management - I
  • Management Information Systems
  • Fintech and New Initiatives
  • French
  • German
  • Spanish
  • Chinese

Semester 4

  • Business Communication – II
  • Behavioral Science-IV (Relationship Management)
  • Financial Management – II
  • Marketing Management – II
  • Business Modelling in Excel
  • E-Commerce
  • Rural Marketing
  • French
  • German
  • Spanish
  • Chinese

3rd Year

Semester 5

  • Business Communication – III
  • Behavioral Science – V (Group Dynamics and Team Building)
  • Operations Management
  • Entrepreneurship Development
  • Summer Training (Evaluation)
  • Internship of 3-months
  • Management of Domestic and Foreign Exchange Market-I
  • Business Data Processing - I
  • Basics and Strategies of Digital Marketing
  • Personal Financial Planning
  • Sales & Distribution Management
  • Consumer Behaviour
  • Service Marketing
  • International Marketing
  • Financial Services
  • Principles of Investment Management
  • Banking & Financial Institutions
  • Organizational Development & Change
  • Training & Development
  • International Human Resource Management
  • French
  • German
  • Spanish
  • Chinese

Semester 6

  • Business Policy & Strategic Management
  • International Business Management
  • Dissertation
  • Behavioural Science-VI (Stress and Coping Strategies)
  • Performance Management System
  • Compensation & Reward Management
  • Management of Domestic and Foreign Exchange Market-II
  • Social Media Marketing
  • Brand Management
  • Advertising & Sales Promotion
  • Retail Management
  • Corporate Tax Planning
  • Financial Derivatives
  • Advanced Corporate Finance
  • Industrial Relations & Labour Law
  • French
  • German
  • Spanish
  • Chinese

4th Year

Semester 7

  • Research Methodology and Report Preparation
  • Project
  • Behavioural Science-VII (Individual Society and Nation)

Semester 8

  • On the Job Training
  • Environment Science