Integrated BBA - MBA

Program Code 331168

Campus Patna

Institute Amity School of Business, Patna

University Amity University Bihar

Eligibility 10+2 min 50% for Non Sponsored & ...

Duration 4.5 Years

Selection Process

  • Program Fee (Rs. in Lacs)
Admission Not open

Course Structure

1st Year

Semester 1

  • Accounting Fundamentals
  • Introduction to Management Principles
  • Principles of Marketing- I
  • Business Ethics and Governance
  • Business Mathematics I
  • Introduction to Business Economics
  • Computer Applications
  • Communication Skills - I

Semester 2

  • Cost and Management Accounting
  • Business Law
  • Environmental Studies - II
  • Understanding Organizational Behavior
  • Principles of Marketing- II
  • Business Environment
  • Communication Skills - II
  • E - Commerce
  • Term Paper
  • Business Statistics

2nd Year

Semester 3

  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • Fundamentals of Research Methods in Global Environment
  • Managing Customer Relationships
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Strategizing using Innovation
  • Term Paper - I
  • Individual Excellence & Social Dynamics

Semester 4

  • Export Management
  • International Marketing
  • Operations Research
  • RESEARCH METHODS FOR MANAGERS
  • Corporate Tax Planning
  • Fundamentals of Project Management
  • Banking and Financial Institutions
  • Creativity for Team Excellence

3rd Year

Semester 5

  • Direct Tax - I
  • Marketing in Digital Age
  • Business Strategy
  • Financial Markets and Services
  • Investment Analysis and Portfolio Management
  • Understanding Organization Change and Development
  • Fundamentals of Training and Development
  • Service Marketing
  • Supply Chain Management
  • Summer Internship
  • Fundamentals of Entrepreneurship

Semester 6

  • Direct Tax - II
  • Understanding Leadership and Motivation in Organization
  • Sales and Distribution Management
  • Human Values and Community Outreach
  • Fundamentals of Competitive Intelligence and Business Development
  • Advance Corporate Finance
  • Fundamentals of International Human Resource Management
  • Risk Management - BSI
  • Understanding Industrial Relations and Labour Laws
  • Brand Management
  • Fundamentals of Retailing
  • Dissertation
  • Social Communication

4th Year

Semester 7

  • Management in Action - Social Economic and Ethical Issues
  • Strategic Management
  • Recruitment Selection and Retention
  • WORKPLACE PSYCHOLOGY
  • I.T. Project Management
  • Data Mining and Data Warehousing
  • Product and Brand Management
  • Sales Management
  • Security Analysis and Portfolio Management
  • Management of Financial Services
  • Summer Internship - I
  • Professional & Business Communication
  • Global Leadership

Semester 8

  • Strategic Management
  • Enterprise Cloud Computing
  • Data Visualization: Tools and Techniques
  • Cyber security & Risk Management
  • Training and Development
  • Power, Politics and Leadership
  • Managerial Counselling
  • Dissertation
  • Cognitive Analytics & Social Skills for Professional Development

5th Year

Semester 9

  • IS and DSS in Business
  • Contemporary Information Systems and Knowledge Management.
  • Safeguarding Information in Cyber World
  • HR ANALYTICS
  • Performance and Competency Management
  • Corporate Restructuring, Mergers and Acquisitions
  • Financial Engineering
  • Advanced Sales Management
  • Customer Relationship Management
  • Summer Internship - II
  • Corporate Social Responsibility
  • Professional Ethics and Social Responsibility for Sustainability