BBA (Family Business & Entrepreneurship)

Program Code 15991

Campus Dubai

Institute AUD - Management and Commerce

University Amity University Uttar Pradesh

Eligibility X & XII (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester AED 40000 or USD 10960 per year
Admission Not open

Course Structure

1st Year

Semester 1

  • Communication Skills - I
  • Accounting Fundamentals
  • IT Applications in Business
  • Environmental Studies - I
  • Management Foundation
  • Principles of Marketing- I
  • Business Statistics
  • Accounting Fundamentals
  • Communication Skills - I
  • IT Applications in Business
  • Environmental Studies - I
  • Management Foundation
  • Principles of Marketing- I
  • Business Statistics

Semester 2

  • Business Statistics
  • Communication Skills - II
  • Environmental Studies - II
  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • BUSINESS ENVIRONMENT, POLICY AND PRACTICES
  • Principles of Marketing- II
  • Business Mathematics II
  • Communication Skills - II

2nd Year

Semester 3

  • Country Report
  • Individual Excellence & Social Dynamics
  • Fundamentals of Entrepreneurship
  • Fundamentals of Family Business Management
  • Principles of Organizational Behaviour
  • Term Paper
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • PURCHASE AND MATERIALS MANAGEMENT
  • RESEARCH METHODS FOR MANAGERS

Semester 4

  • Creativity for Team Excellence
  • E - Commerce
  • Change and Innovations Management
  • Business Law
  • Ethics and Corporate Governance
  • Sales and Distribution Management
  • Principles of Consumer Behaviour
  • Fundamentals of Project Management

3rd Year

Semester 5

  • English language proficiency- IELTS (Academics/General)
  • Country Report
  • Summer Internship
  • Marketing in Digital Age
  • Business Strategy
  • Fundamentals of Social Entrepreneurship
  • Fundamentals of Entrepreneurial Marketing
  • Stock Market Operations
  • Managing Customer Relationships
  • Advance Digital Marketing - I
  • Insurance & Risk Management
  • Financial Planning
  • Professional Ethics and Social Responsibility
  • Creativity for Team Excellence

Semester 6

  • Business Innovation through New Technologies
  • Artificial Intelligence and Business Applications
  • Entrepreneurial Resource Management
  • Understanding Industrial Relations and Labour Laws
  • Business to Business Marketing
  • Dissertation
  • FUNDAMENTALS OF WAREHOUSING AND DISTRIBUTION MANAGEMENT
  • Corporate Tax Planning
  • International Marketing