MA (PR & Event Management)

Program Code 10342

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility Pass in Bachelor's Degree 

Duration 2 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.39
  • 1st Year Sponsored Semester Fee 2.085
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Course Structure

  • 1st Year
  • 2nd Year

Semester – 1

    Core Courses
  • Concepts of Event Planning
  • PR & Event Research
  • Introduction to Public Relations Practices
  • Artificial Intelligence in Public Relations
    Employability & Skill Enhancement Courses
  • Aesthetics of Photography
    Common Curriculum Courses
  • Foreign Business Language - I (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Professional & Business Communication

Semester – 2

    Core Courses
  • Media Design and Production
  • Event Production
  • AI in Events
  • Strategic And Digital PR
    Common Curriculum Courses
  • Foreign Business Language - II (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Cognitive Analytics & Social Skills for Professional Development
  • Social Responsibility & Community Engagement

Semester – 3

    Core Courses
  • Event Marketing Concepts
    Specialisation Elective Courses
  • New Venture Creation for Media Enterprises
  • Advertising & Promotions
  • Public Relations Writing
  • Content Management & Distribution
    Common Curriculum Courses
  • Foreign Business Language - III (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Professional Ethics and Social Responsibility for Sustainability
    Non-Teaching Credit Courses
  • Summer Internship

Semester – 4

    Specialisation Elective Courses
  • Crisis, Issue & Risk Management
  • Media, CSR & Sustainable Development
  • Client Servicing & Business Development
  • Corporate Filmmaking
    Common Curriculum Courses
  • Foreign Business Language - IV (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Non-Teaching Credit Courses
  • Dissertation