MA (PR & Event Management)

Program Code 10342

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility Pass in Bachelor's Degree 

Duration 2 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.29
  • 1st Year Sponsored Semester Fee 1.935
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Course Structure

1st Year

Semester 1

  • Aesthetics of Photography [Employability & Skill Enhancement Courses]
  • Artificial Intelligence in Public Relations [Core Courses]
  • Concepts of Event Planning [Core Courses]
  • Introduction to Public Relations Practices [Core Courses]
  • PR & Event Research [Core Courses]
  • Country Report - I [SAP Courses (Optional)]
  • International Management Practices [SAP Courses (Optional)]
  • Strategy, Innovation & Entrepreneurial Development [SAP Courses (Optional)]
  • Elementary Arabic - I [Common Curriculum Courses]
  • Elementary Chinese - I [Common Curriculum Courses]
  • Elementary French-I [Common Curriculum Courses]
  • Elementary German-I [Common Curriculum Courses]
  • Elementary Japanese-I [Common Curriculum Courses]
  • Elementary Russian - I [Common Curriculum Courses]
  • Elementary Sanskrit - I [Common Curriculum Courses]
  • Elementary Spanish -I [Common Curriculum Courses]
  • Professional & Business Communication [Common Curriculum Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Conference [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Event Production [Core Courses]
  • Marketing Management [Core Courses]
  • PR & Event Research [Core Courses]
  • Strategic And Digital PR [Core Courses]
  • Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advertising and Promotions [Specialisation Elective Courses]
  • New Venture Creation For Media Enterprisis [Specialisation Elective Courses]
  • Public Relations Writing [Specialisation Elective Courses]
  • Business &Corporate Communications [Core Courses]
  • Digital Marketing [Core Courses]
  • Event Marketing Concept [Core Courses]
  • Country Report – III [SAP Courses (Optional)]
  • Globalization & Changing Business Environment [SAP Courses (Optional)]
  • Research Methods and Professional Writing in Global Environment [SAP Courses (Optional)]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Client Servicing and Business Development [Specialisation Elective Courses]
  • Corporate Filmmaking [Specialisation Elective Courses]
  • Crisis , Issue And Risk Management [Specialisation Elective Courses]
  • Media, CSR & Sustainable Development [Specialisation Elective Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses