MBA (Digital Marketing)

Program Code 111693

Campus Lucknow

Institute Amity Business School, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation (min 50%) plus ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.48
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Course Structure

1st Year

    Semester 1

  • Entrepreneurship and New Venture Creation
  • Sales Management
  • Accounting for Managers
  • Applications of Disruptive Technologies in Business
  • Managerial Economics
  • Marketing Management
  • Organizational Behavior
  • Statistics for Management
  • Common Curriculum Courses

Semester 2

  • ADVANCED EXCEL AND POWERPOINT
  • Business Analytics and Modelling
  • AI Tools and Applications
  • Basics of Artificial Intelligence
  • Consumer Behaviour
  • Content and Email Marketing
  • Foundation of Digital Marketing
  • Principles of Retailing
  • Business Research Methods
  • Financial Management
  • Human Resource Management
  • Legal Aspects of Business
  • Operations Management
  • Common Curriculum Courses

2nd Year

Semester 3

  • Summer Internship
  • Digital Marketing
  • E-retailing
  • Internet of things Fundamentals
  • Managing IT Products and Services
  • Marketing Analytics
  • Product and Brand Management
  • Social Media & Mobile Marketing
  • Strategic Management
  • Common Curriculum Courses

Semester 4

  • Common Curriculum Courses