M.A. (Journalism & Mass Communication)
Institute
Amity School of Communication, Lucknow
University
Amity University Uttar Pradesh
- Program Fee
(Rs. in Lacs)
- 1st Year Non Sponsored Semester
1.11
Course Structure
1st Year
Semester 1
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Radio Scripting [Employability & Skill Enhancement Courses]
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Advertising and Marketing Communication [Core Courses]
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Applied Research in Media Studies [Core Courses]
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Mass Communication Theory & Practice [Core Courses]
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Media, Narrative and Power: Gender and Human Rights [Core Courses]
-
Multimedia Production Tools & Techniques [Core Courses]
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Elementary Arabic - I [Common Curriculum Courses]
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Elementary Chinese - I [Common Curriculum Courses]
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Elementary French-I [Common Curriculum Courses]
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Elementary German-I [Common Curriculum Courses]
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Elementary Japanese-I [Common Curriculum Courses]
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Elementary Russian - I [Common Curriculum Courses]
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Elementary Sanskrit - I [Common Curriculum Courses]
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Elementary Spanish -I [Common Curriculum Courses]
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Professional & Business Communication [Common Curriculum Courses]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 2
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Conference [Supervised Independent Learning/ Non-Teaching Credit Courses]
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Marketing Management [Core Courses]
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Media Ethics Laws and Governance [Core Courses]
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Radio Programming and Production [Core Courses]
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Television News and Production [Core Courses]
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Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
2nd Year
Semester 3
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Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
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Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
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Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 4
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Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
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Digital Marketing [Specialisation Elective Courses]
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Gender, Human Rights and Media [Specialisation Elective Courses]
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Media, CSR & Sustainable Development [Specialisation Elective Courses]
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Political Communication [Specialisation Elective Courses]
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Sports Reporting [Specialisation Elective Courses]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses