M. A. (Fashion Retail Management)

Program Code 17204

Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.78
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Course Structure

1st Year

Semester 1

  • Elements of Design & Fashion
  • Fundamentals of Research
  • Fashion Business & Brand Management
  • Fashion: Concept to Consumer
  • Consumer Psychographics
  • Brand Study
  • CAD
  • Business Research & Environment
  • Fashion Marketing & Merchandising
  • Basics Of Communication

Semester 2

  • Trend Research and Forecasting
  • Small & Medium Enterprise Management
  • Research Methodology Statistics
  • Digital Retail & Merchandising(CAD,UX,UI,AR) New Age Media
  • IPR
  • Visual Merchandising
  • Fashion Retail Store's Operations
  • Fashion Advertising & Sales Promotion
  • Creative Retail Interaction
  • Green Technology & Sustainable Fashion