BBA

Program Code 32064

Campus Ranchi

Institute Amity School of Business, Ranchi

University Amity University Jharkhand

Eligibility 10+2 (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.77
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Course Structure

1st Year

Semester 1

  • Office Management with MS Word and MS Excel [Skill Component - Skill Enhancement Course]
  • Introduction to Business Economics [Minor]
  • Accounting Fundamentals [Major (Core)]
  • Business Statistics [Major (Core)]
  • Introduction to Management Principles [Major (Core)]
  • Principles of Marketing- I [Major (Core)]
  • Communication Skills - I [Ability Enhancement Courses]
  • Introduction to French Culture & Language [Ability Enhancement Courses]
  • Introduction to German Culture & Language [Ability Enhancement Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • BUSINESS ENVIRONMENT, POLICY AND PRACTICES [Core Courses]
  • Environmental Studies [Core Courses]
  • Fundamentals of Financial Management [Core Courses]
  • Fundamentals of Human Resource Management [Core Courses]
  • Management Information Systems [Core Courses]
  • Principles of Marketing- I [Core Courses]
  • Service Marketing [Core Courses]
  • Business Law [Allied Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Export Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Information Systems in Digital Age [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Introduction to Indian Financial System [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • PURCHASE AND MATERIALS MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Principles of Organizational Behaviour [Core Courses]
  • RESEARCH METHODS FOR MANAGERS [Core Courses]
  • Social Media Marketing [Core Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Term Paper - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Agri Financial Services [Specialisation Elective Courses]
  • Business to Business Marketing [Specialisation Elective Courses]
  • Fundamentals of Training and Development [Specialisation Elective Courses]
  • Human Resource Planning and Acquisition [Specialisation Elective Courses]
  • Managing Mutual Funds [Specialisation Elective Courses]
  • Ethics and Corporate Governance [Core Courses]
  • Fundamentals of Entrepreneurship [Core Courses]
  • Principles of Consumer Behaviour [Core Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Minor Project - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Fundamentals of Rural Marketing [Specialisation Elective Courses]
  • Introduction to Behavioural Finance [Specialisation Elective Courses]
  • Managing Customer Relationships [Specialisation Elective Courses]
  • Stock Market Opetrations [Specialisation Elective Courses]
  • Basic Aptitude Skill Enhancement (BASE) I [Skill Component - Skill Enhancement Course]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Marketing in Digital Age [Core Courses]
  • Understanding Organization Change and Development [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Major Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Basics of Rural Banking [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Brand Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Corporate Tax Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Introduction to Principles & Practices of Life Insurance [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Public Relations and Corporate Image [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Policy and Strategic Management [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses