M.A. (Fashion Communication & Journalism)

Program Code 171729

Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.79
Admission Not open

Course Structure

1st Year

Semester 1

  • Elements of Design & Fashion
  • Fundamentals of Research
  • Principles & Practices of Brand Management
  • Fashion: Concept to Consumer
  • Contemporary and Historical Fashion Studies
  • Consumer Psychographics
  • CAD
  • Fundamentals of Fashion Communication
  • Essentials of Fashion Journalism
  • Basics Of Communication

Semester 2

  • Trend Research and Forecasting (Trend Book)
  • Fashion Public Relations
  • Research Methodology & Statistics
  • CAD & Multimedia Design
  • IPR
  • Visual Merchandising
  • Creative Fashion Photography
  • Feature Writing and Content Creation in the Fashion Industry
  • Project 1: Industry Interaction - Creative Collaboration with fashion journalists/ bloggers/ Influencers
  • Green Technology & Sustainable Fashion

2nd Year

Semester 3

  • Media in fashion Studies
  • Fashion Event Management
  • Creative Direction and Broadcast Media
  • Creative Advertising
  • Textile Heritage and Fashion History
  • Commercial E-magazine publishing
  • Summer Internship Evaluation Report and Presentation