BBA

Program Code 47064

Campus Mohali

Institute Amity School of Business Administration, AUP Mohali

University Amity University, Punjab

Eligibility 10+2 (min 60%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.31
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Course Structure

1st Year

Semester 1

  • New Venture Planning [Skill Component - Skill Enhancement Course]
  • Understanding Self for Effectiveness [Skill Component - Skill Enhancement Course]
  • Fundamentals of Economics for Managers [Minor]
  • Computers for Managers [Major (Core)]
  • Fundamentals of Accounting [Major (Core)]
  • Introduction to E-Business Management [Inter Disciplinary/Multi Disciplinary Course]
  • History and Culture of Punjab for BA [Ability Enhancement Courses]
  • Introduction to French Culture and Language [Ability Enhancement Courses]
  • Introduction to German Culture and Language [Ability Enhancement Courses]
  • Punjabi Language and Literature - 1 [Ability Enhancement Courses]
  • Environmental Studies 1 [Environmental Studies]
  • Sustainable Development in Business Organizations [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Analytics Skill Building [Skill Component - Skill Enhancement Course]
  • Professional Ethics and Social Responsibility [Skill Component - Skill Enhancement Course]
  • Principles of Marketing [Minor]
  • Business Mathematics [Major (Core)]
  • Cost Accounting [Major (Core)]
  • Fundamentals of Web & Social Media Analytics [Inter Disciplinary/Multi Disciplinary Course]
  • French Grammar [Ability Enhancement Courses]
  • German Grammar [Ability Enhancement Courses]
  • History and Culture of Punjab for BA - II [Ability Enhancement Courses]
  • Punjabi Language and Literature - 2 [Ability Enhancement Courses]
  • Environmental Studies 2 [Environmental Studies]
  • Individual, Society and Nation [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • E-Business Management [Industry Specific Courses]
  • Fundamentals of Entrepreneurship [Employability & Skill Enhancement Courses]
  • Business Statistics [Core Courses]
  • Fundamentals of Production and Operations Management [Core Courses]
  • Management Accounting [Core Courses]
  • Management Information System [Allied Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Understanding Self for Effectiveness [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Analytics Skill Building [Skill Component - Skill Enhancement Course]
  • Web and Social Media Analytics [Industry Specific Courses]
  • Fundamentals of Financial Management [Core Courses]
  • Fundamentals of Operations Research [Core Courses]
  • Research Methodology [Core Courses]
  • Taxation and Financial Planning [Core Courses]
  • Export Management [Allied Courses]
  • Individual, Society and Nation [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Financial Services [Specialisation Elective Courses]
  • Fundamentals of Consumer Behaviour [Specialisation Elective Courses]
  • Fundamentals of Retailing [Specialisation Elective Courses]
  • Marketing of Services [Specialisation Elective Courses]
  • Project Planning, Appraisal and Control [Specialisation Elective Courses]
  • Security Market Analysis and Portfolio Management [Specialisation Elective Courses]
  • Corporate Governance and Business Ethics [Core Courses]
  • Leadership and Team Development [Core Courses]
  • Managing Global Organizations [Core Courses]
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Problem Solving and Creative Thinking [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Dissertation - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advance Corporate Finance [Specialisation Elective Courses]
  • Advertising and Sales Promotion [Specialisation Elective Courses]
  • An Introduction to Digital Marketing [Specialisation Elective Courses]
  • Banking and Financial Institutions [Specialisation Elective Courses]
  • Fundamentals of Brand Management [Specialisation Elective Courses]
  • International Finance [Specialisation Elective Courses]
  • Business Policy and Strategic Management [Core Courses]
  • Public Relations and Corporate Image [Core Courses]
  • Social Communication and Social Etiquette [Communication Skills]
  • Value and Ethics for Personal and Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses