BBA (Digital Marketing)

Program Code 101732

Campus Noida

Institute Amity International Business School

University Amity University Uttar Pradesh

Eligibility For Non Sponsored category: Class XII ...

Duration 3 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.09
  • 1st Year Sponsored Semester Fee 3.135
Admission Not open

Course Structure

1st Year

Semester 1

  • Skills for Success [Vocational Courses /SKE courses/Industry Specific Courses]
  • Computer Applications [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
  • Foundation of Analytics [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
  • Introduction to Business Economics [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
  • Introduction to Management Principles [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
  • Computer Applications [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Principles of Marketing Management [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Fundamentals of Environmental Studies [Co-curricular Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Fundamentals of Competitive Intelligence and Business Development [Vocational Courses /SKE courses/Industry Specific Courses]
  • Food, Nutrition and Hygiene [Minor III - Co-curricular Courses]
  • Artificial Intelligence and Human Cognition [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Business Ethics in International Business [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Business Finance [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • International Marketing [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Understanding International Business Environment [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Introduction to Disruptive Technologies [Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper [Mandatory (NTCC)]
  • Advance Digital Marketing - I [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Cost and Management Accounting [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Integrated Marketing Communications [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Introduction to SEM [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Introduction to SEO [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Marketing Research: Theory and Practices [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses