Integrated BBA - MBA

Program Code 101168

Campus Noida

Institute Amity School of Business

University Amity University Uttar Pradesh

Eligibility 70% in 10+2 for Non Sponsored & 65% ...

Duration 5 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.10
  • 1st Year Sponsored Semester Fee 3.15
Admission Not open

Course Structure

1st Year

Semester 1

  • E - Commerce [Vocational Courses /SKE courses/Industry Specific Courses]
  • Fundamentals of Environmental Studies [Minor III - Co-curricular Courses]
  • Accounting Fundamentals [Discipline I (Major I) / Major (Core) (Management ) ]
  • Business Statistics [Discipline I (Major I) / Major (Core) (Management ) ]
  • Business Ethics and Governance [Discipline I (Major I) / Major (Core) (Management ) ]
  • Computer Applications [Discipline I (Major I) / Major (Core) (Management ) ]
  • Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management ) ]
  • Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management ) ]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Artificial Intelligence and Business Applications [Vocational Courses /SKE courses/Industry Specific Courses]
  • Introduction to Entrepreneurship [Minor III - Co-curricular Courses]
  • Business Finance [Discipline I (Major I) / Major (Core) (Management ) ]
  • Business Mathematics II [Discipline I (Major I) / Major (Core) (Management ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline I (Major I) / Major (Core) (Management ) ]
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management ) ]
  • Marketing Theory and Practices [Discipline I (Major I) / Major (Core) (Management ) ]
  • Understanding Organizational Behavior [Discipline I (Major I) / Major (Core) (Management ) ]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Public Relations and Corporate Image [Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper [Mandatory (NTCC)]
  • Business Environment [Discipline I (Major I) / Major (Core) (Management ) ]
  • Business Law [Discipline I (Major I) / Major (Core) (Management ) ]
  • Cost and Management Accounting [Discipline I (Major I) / Major (Core) (Management ) ]
  • Fundamentals of Business Analytics [Discipline I (Major I) / Major (Core) (Management ) ]
  • Fundamentals of Production and Operations Management [Discipline I (Major I) / Major (Core) (Management ) ]
  • Integrated Marketing Communications [Discipline I (Major I) / Major (Core) (Management ) ]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advance Digital Marketing - I [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Advertising Strategies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Auditing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Organizations and Data Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Compensation Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Cyber Psychology [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Training and Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Infrastructural Finance [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Investment Analysis and Portfolio Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • IT and Risk Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managerial Competencies and Career Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Customer Relationships [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Sales and Distribution Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Specialized Accounting [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Understanding Organization Change and Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Artificial Intelligence and Business Applications [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Brand Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Innovation through New Technologies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Corporate Tax Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of International Human Resource Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Retailing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • International Financial Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • International Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Digital Enterprises [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Mutual Funds [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Marketing of Luxury Products [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Merger Acquisiton and Restructuring [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Performance Appraisal and Potential Evaluation [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Spread sheet Modeling for Consulting [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Understanding Industrial Relations and Labour Laws [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

4th Year

Semester 7

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advertising and Sales Promotion [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Process and Enterprise Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Compensation and Reward Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Data Mining and Data Warehousing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Financial Engineering [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Global Marketing Research [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Information Technology for Managers [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Marketing of Services [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Organization Change and Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Resource Based Strategy [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Security Analysis and Portfolio Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Strategic Financial Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Management in Action - Social Economic and Ethical Issues [Discipline I (Major I) / Major (Core) (Management ) ]
  • Country Report [SAP Courses (Optional)]
  • International Management Practices [SAP Courses (Optional)]
  • Research Methods and Professional Writing in Global Environment [SAP Courses (Optional)]
  • Professional & Business Communication [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 8

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

5th Year

Semester 9

  • Summer Internship - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advanced Sales Management [Specialisation Elective Courses]
  • Contemporary Information Systems and Knowledge Management. [Specialisation Elective Courses]
  • Corporate Restructuring, Mergers and Acquisitions [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Emotional Intelligence for Managers [Specialisation Elective Courses]
  • Financial Modeling [Specialisation Elective Courses]
  • Leading Change in Organizations [Specialisation Elective Courses]
  • Safeguarding Information in Cyber World [Specialisation Elective Courses]
  • IS and DSS in Business [Core Courses]
  • Supply Chain Management [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • International Management Practices [SAP Courses (Optional)]
  • Research Methods and Professional Writing in Global Environment [SAP Courses (Optional)]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 10

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Behavioural Finance [Specialisation Elective Courses]
  • GLOBAL HUMAN RESOURCE MANAGEMENT [Specialisation Elective Courses]
  • Leading Change in Organizations [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Management of Technological Innovations and Changes. [Specialisation Elective Courses]
  • Managing IT Products and Services [Specialisation Elective Courses]
  • Data Visualization: Tools and Techniques [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses