BBA (Marketing & Sales)

Program Code 10147

Campus Noida

Institute Amity School of Business

University Amity University Uttar Pradesh

Eligibility For Non Sponsored category : Class XII ...

Duration 3 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.09
  • 1st Year Sponsored Semester Fee 3.135
Admission Not open

Course Structure

1st Year

Semester 1

  • Business Statistics [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Computer Applications [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Fundamentals of Environmental Studies [Co-curricular Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Artificial Intelligence and Business Applications [Vocational Courses /SKE courses/Industry Specific Courses]
  • Introduction to Entrepreneurship [Minor III - Co-curricular Courses]
  • Business Finance [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Business Mathematics II [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Marketing Theory and Practices [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Understanding Organizational Behavior [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Public Relations and Corporate Image [Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper [Mandatory (NTCC)]
  • Business Environment [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Business Law [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Cost and Management Accounting [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Fundamentals of Business Analytics [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Fundamentals of Production and Operations Management [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Integrated Marketing Communications [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Social Media Marketing [Vocational Courses /SKE courses/Industry Specific Courses]
  • Business Policy and Strategic Management [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Entrepreneurship and Small Business Management [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Fundamentals of Project Management [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Principles of Consumer Behaviour [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Research Methodology [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advance Digital Marketing - I [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Advertising Strategies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business to Business Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Export Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Customer Relationships [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Marketing Research: Theory and Practices [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Sales and Distribution Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Service Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Brand Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Logistics and Marketing Channels [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Retailing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Rural Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • International Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Marketing and Sustainability [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Marketing of Luxury Products [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses