Events

Amity School of Communication organized an industry Expert Lecture on ‘Design for Impact’ on 24th of April, 2021 to give an overview of current trends in UX industry. The industry expert lecture was delivered by Ms. Ekta Jafri, Design Director - Group Manager at IBM iX India.

The main objective of the event was to impart knowledge and give an overview of UX industry in technology and communication.

Ms. Ekta Jafri, Design Director - Group Manager at IBM iX India  talked about the UX process in detail explaining the what is user research, how to create persona, type of methodology used in UX. She also focused on the visual design and why visual designing is important aspect of UX. Giving a deep understanding of how UX and UI is changing the current digital industry. she elaborated how it is shaping the company’s are getting user centric . At the end of the session,

Mr. Vishu Aggarwal moderated the questions and Ms. Ekta Jafri answered the questions raised by the student. Dr. Manish Verma, Director, ASCO delivered the Vote of Thanks and concluded the session. Research and placement collaborations were also discussed with his firm. The session was packed with exponential knowledge unexplored, all the students were very much delighted and enlightened having attended the lecture

 The session was attended by 14 Faculty members and 60 students of Amity University Haryana.