Faculty Detail

Dr Deepa Kapoor

Professor

Amity School of Business

Qualifications
Graduation : B.Com.(Commerce)-2000,Panjab University

Post Graduation : M.Com(Commerce)-2002,Panjab University

Post Graduation : MBA(Marketing)-2011,University Institute of Applied Management Sciences(UIAMS)

Doctorate : Ph.D.(Management & Commerce)-2009,Panjab University
Experience
19 Jul 2011 - Present
Professor,
Amity School of Business

01 Jul 2007 - 31 May 2011
Asst. Professor,
Punjab College of Technical Education,
Ludhiana, Punjab

01 Jan 2004 - 31 Dec 2006
J.R.F.,
University Business School, Panjab University,
Chandigarh
Publications
An Attribute Based Perceptual Mapping of the Selected Life Insurance Companies: An Empirical Study in Ludhiana ,
Vision- The Journal of Business Perspective (MDI, Gurgaon- Sage Publications)

Effect of Switching Cost, Service Quality and Customer Satisfaction on Customer Loyalty of Cellular Service Providers in Indian Market. ,
ICFAI University

A Study on Knowledge Practices of Auto Component Manufacturing Companies In Ludhiana City ,
The IUP Journal of Knowledge Management

Exploring the Effect of Demographics on Consumer Ethnocentrism ,
International Journal of Retailing and Marketing

A Study of Customers’ Perception Towards Service Quality of Mobile Service Providers in Selected Cities of Punjab ,
Management Vistas

Exploring the Effect of Demographics on Consumer Ethnocentrism ,
International Journal of Retailing and Marketing

Exploring Service Quality Dimensions in LIfe Insurance Industry and Effect of Demographics on Customers' Satisfaction ,
Indian Management Studies Journal (Punjabi University Patiala)

Advisory Services’ Quality of Intermediaries in Life Insurance Industry: A Comparison of Individual Agents and Bank Employees selling insurance through Bancassurance Partner ,
Global Research Analysis (Impact Factor 0.2714)

Demographic Based study on Hedonic Vs. Utilitarian Consumption ,
Society of Technical and Management Professionals (STPM), New Delhi

E-Tailing: A Case Study on Myntra.com ,
Indian Journal of Applied Research

Youths' Adoption of Social Networking Sites: An Analysis using TAM and TPB Model ,
GYAN MANAGEMENT

Coffee Chains Brewing Up the Taste Quotient of Indian Consumers : An Empirical Study in Delhi NCR ,
Indian Journal of Marketing

Coffee Chains Brewing Up the Taste Quotient of Indian Consumers : An Empirical Study in Delhi NCR ,
Indian Journal of Marketing

Driving Power Brands via Permission Marketing ,
Appejay Journal of Management Sciences and Technology

A Study on Customer Loyalty as a Determinant for Harnessing Power Brands ,
International Journal of Customer Relationship Marketing and Management

Managing Loyalty through Brand Image, Judgement and Feelings for Leveraging Power Brands ,
Management & Marketing. Challenges for the Knowledge Society

Patanjali: Emergence of a New Star on the Indian FMCG Horizon ,
Indian Journal of Marketing

Holisitic Engagement with Customers through Harnessing a Power Brand ,
Bloomsbury Publication

The Effect of Brand Building Dimensions on Power Brands Entry Mode ,
Emerald India

A Case study on Nykaa.com: Influencing customers' through Social Persuasion Marketing ,
BLOOMSBURY PUBLISHING INDIA PVT. LTD.

Functional Foods: The New Secret of the Health Conscious Indian Women!! ,
Global Business Review (SAGE PUBLISHING)

An Empirical Study on Service Quality of Banks at the time of Demonetization in NCR ,
Bharti Publications

Exploring youth perception towards online apparel shopping: An Analytical Hierarchy Process Approach ,
Bharti Publications

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
Taylor & Francis

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
Taylor & Francis

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
Taylor & Francis

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
Taylor & Francis

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
Taylor & Francis

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
Taylor & Francis

The Embracing of Travel Blogosphere: A Reader's Perception Model ,
Serial Publications Ltd.

The Embracing of Travel Blogosphere: A Reader's Perception Model ,
Serial Publications Ltd.

A Study on Customer Loyalty as a Determinant for Harnessing Power Brands ,
IGI Global

Streamers’ and Spectators’ Perspective Towards Live Gaming ,
Emerald Publishing

The Effect Of Web Communications On Customer Purchase Through Online Expert Reviews And Third Party Website Recommendations With Credibility As A Mediator ,
International Journal of Scientific & Technology Research

ONLINE & APP BASED LEARNING: MAKING INDIAN STUDENTS FUTURE READY ,
EDULEARN19 Proceedings

Influencer review effect on customer purchase intention: An extension of TAM ,
IGI Global

Contextual Factors for Rural Entrepreneurship and Innovation ,
IGI Global

A Study of Consumer Behavior towards Luxury Products using the Theory of Planned Behavior in Indian Perspective

A Study of Consumer Behavior towards Luxury Products using the Theory of Planned Behavior in Indian Perspective

Sustainable tourism and its future research directions: a bibliometric analysis of twenty-five years of research ,
Emerald Insight

Sustainable tourism and its future research directions: a bibliometric analysis of twenty-five years of research ,
Emerald Insight

The use of digital tools for customer engagement in the financial services sector ,
IGI Global

E- service quality and customer satisfaction: A bibliometric retrospective and future research agenda ,
Arts and Science Press Pte. Ltd.
Conferences attended
Business Challenges & Strategies in Emerging Global Scenario.
Organized By :Punjab College of Technical Education, Ludhiana

Online Banking: Security Threats and Measures”, contributed in National Conference on Networking & D
Organized By :Institute of Public Enterprise, Hyderabad

International Conference on Finance and Business Management
Organized By :Society of Technical and Management Professionals (STMP), New Delhi

Challenges to Good Governance in India
Organized By :Amity Academic Staff College

ebusiness : Process, Challenges and Implications
Organized By :TAPMI School of Business, Manipal University Jaipur

SPSS for Educators in Facilitating Their Research Skills
Organized By :Bharati Vidyapeeth University, New Delhi

Partial Least Squares – Structural Equation Modeling (PLS-SEM)
Organized By :International Management Institute (IMI) New Delhi

Mobile Gaming: A Favourite Pass Time of Youth!!!
Organized By :Institute of Management Technology, Ghaziabad

Online Food Aggregators-Changing Market for Food Delivery:A study to understand customers perception
Organized By :ICFAI Business School

Online Food Aggregators-Changing Market for Food Delivery:A study to understand customers perception
Organized By :ICFAI Business School

SEM-PLS Analysis using SMART PLS
Organized By :Research Shiksha

Qualitative Research using Nvivo
Organized By :Research Shiksha

Meta Analysis and Multiple Correspondence Analysis
Organized By :Research Shiksha

Open Source Tools for Research
Organized By :Ramanujan College, University of Delhi

Managing Online Classes and Co-Creating MOOCS 3.0
Organized By :Ramanujan College, University of Delhi

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