Dr Anshu Arora

Associate Professor

Amity School of Communication
 
  • Qualifications

    Graduation : -1997,GVM GIRLS COLLEGE, MDU ROHTAK

    Post Graduation : -1999,PUNJABI UNIVERSITY , PATIALA

    Post Graduation : -2005,VINAYAK MISSION DEEMED UNIVERSITY SALEM

    Doctorate : Ph.D.-2015,PANJAB UNIVERSITY, CHANDIGARH

  • Experience

    23 Apr 2018 - Present
    Associate Professor,
    Amity School of Communication



  • Current Courses Taught

    Client Servicing and Account Planning

    Introduction to Public Relations Practices

    PR & Event Research

  • Publications

    THE GENERATIVE TRANSFORMATION: ANALYZING THE IMPACT OF AI ON CREATIVE ADVERTISING PRACTICES, PERSONALIZATION, AUTOMATION, AND CAMPAIGN EFFICIENCY ,
    International Journal of Applied Mathematics

    THE GENERATIVE TRANSFORMATION: ANALYZING THE IMPACT OF AI ON CREATIVE ADVERTISING PRACTICES, PERSONALIZATION, AUTOMATION, AND CAMPAIGN EFFICIENCY ,
    International Journal of Applied Mathematics

    THE GENERATIVE TRANSFORMATION: ANALYZING THE IMPACT OF AI ON CREATIVE ADVERTISING PRACTICES, PERSONALIZATION, AUTOMATION, AND CAMPAIGN EFFICIENCY ,
    International Journal of Applied Mathematics

    THE GENERATIVE TRANSFORMATION: ANALYZING THE IMPACT OF AI ON CREATIVE ADVERTISING PRACTICES, PERSONALIZATION, AUTOMATION, AND CAMPAIGN EFFICIENCY ,
    International Journal of Applied Mathematics

    ANALYZING THE POPULARITY AND EFFICACY OF SKILL INDIA (2015 -2025)AMONG GEN Z ,
    INTERNATIONAL JOURNAL OF AQAUTIC RESEARCH AND ENVIRONMENTAL STUDIES

    THE IMPACT OF SOCIAL MEDIA ON BRAND BUILDING IN EARLY STAGE STARTUPS ,
    JOURNAL OF DAOIST STUDIES

    THE IMPACT OF SOCIAL MEDIA ON BRAND BUILDING IN EARLY STAGE STARTUPS ,
    JOURNAL OF DAOIST STUDIES

    Viral Virulence - AI Enabled Health Misinformation and Stakes of Life and Death in India's Digital Ecosystem" (Scopus Indexed Book Chapter ,
    Scopus indexed book

    Policy, Technology, and Equity: Reimagining India’s Multilingual Development Agenda". Scopus Indexed Q2 Journal ,
    International Journal of

  • Activities

    honored to be invited as a discussant for PRITHVI 2026 – The Palaeoscience Film Festival of India & National Dialogue on Earth Science Communication! Organized by the Birbal Sahni Institute of Palaeosciences (BSIP), Lucknow, under the Department of Science & Technology, Govt. of India, this phenomenal festival is India's first dedicated film festival on Palaeosciences, Earth, and Climate Sciences. It serves as an incredible platform bridging the gap between science, cinema, and society. The intersection of science, cinema, and public engagement holds immense transformative power for our society. It is an absolute privilege to share that I will be participating as a discussant at PRITHVI 2026 – The Palaeoscience Film Festival of India and National Dialogue on Earth Science Communication, hosted at the Birbal Sahni Institute of Palaeosciences (BSIP), Lucknow. Conceived under BSIP’s Science Communication for Public Engagement & Partnership (SCoPE) initiative, PRITHVI stands out