UNDERGRADUATE PROGRAMS

Amity University Punjab offers specialization in the study of human communication across diverse spectrum. It examines interpersonal, organizational, mass media, and digital communication channels, investigating how messages are created, transmitted, received, and interpreted. Through theoretical inquiry and practical application, students explore the complexities of communication processes, developing critical thinking skills and media literacy.

Courses cover a range of topics including communication theory, public speaking, journalism, digital media production, and strategic communication. Graduates are equipped with versatile skills applicable in various domains such as media, marketing, public relations, advertising, education, and beyond, shaping discourse, fostering understanding, and driving effective communication in society.

Course Duration

• B.A. (Journalism & Mass Communication) – 3 Years
• B.A. (Journalism & Mass Communication) – 4 Years

Eligibility Criteria

• B.A. (Journalism & Mass Communication) – 3 Years
  Pass in Class XII or equivalent from a recognized Board/Council
• B.A. (Journalism & Mass Communication) – 4 Years
  Pass in Class XII or equivalent from a recognized Board/Council

Fees:

B.A. (Journalism & Mass Communication) – 3 Years & 4 Years: - First Year: 1, 88, 000

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• B.A. (Journalism & Mass Communication) – 4 Years

Studying communication yields diverse learning outcomes, including:

• Effective Communication Skills: Enhance proficiency in verbal, written, and nonverbal communication, enabling clear expression of ideas in various contexts.
• Media Literacy: Acquire the ability to critically analyse media content, discerning between credible information and misinformation.
• Interpersonal Skills: Cultivate empathy, active listening, conflict resolution, and negotiation skills to navigate diverse interpersonal interactions successfully.
• Professional Ethics: Gain an understanding of professional norms and ethical standards in communication standards, preparing for ethical decision-making and responsible communication practices.
• Critical Thinking: Develop analytical skills to evaluate messages, discern biases, and understand diverse perspectives, fostering informed decision-making.

• Develop the ability to articulate ideas clearly, persuasively, and confidently, fostering strong interpersonal relationships, leadership capabilities, and professional success.
• Develop problem-solving skills to address communication challenges, such as conflicts, misunderstandings, and ethical dilemmas, promoting constructive resolutions.
• Learn techniques to influence and persuade others effectively, empowering individuals to lead and inspire positive change within organizations and communities.
• Enhance analytical skills to evaluate information critically, discerning between credible sources and misinformation, and making informed decisions.
• Acquire skills to adapt communication styles to diverse audiences, contexts, and mediums, facilitating effective communication in different situations.

The faculty strength of a Department of Communication typically encompasses a diverse range of professionals with expertise in various subfields such as interpersonal communication, mass media, digital media, journalism, public relations, and more.

The faculty members hold advanced degrees in communication or related fields. They have extensive experience in both academia and industry, bringing a combination of theoretical knowledge and practical insight to the students. Additionally, faculty members engage in research, publication, and service activities, contributing to the advancement of knowledge in the field of communication.

Studying communication equips students with versatile skills in critical thinking, persuasive communication, and media literacy, preparing them for dynamic and impactful careers in a global marketplace.

• Media:> Opportunities in journalism, broadcasting, film, television, and digital media production as reporters, anchors, producers, editors, or content creators.
• Marketing and Advertising: Careers in marketing research, advertising, branding, and public relations involve crafting persuasive messages, managing campaigns, and building brand identity.
• Public Relations: PR specialists manage communication between organizations and their stakeholders, including media relations, crisis communication, and reputation management.
• Corporate Communication: Communication professionals in corporations handle internal communication, employee engagement, corporate social responsibility, and external communication with stakeholders.
• Digital Media and Social Media: Roles in social media management, content creation, digital marketing, and analytics are in demand as organizations increasingly utilize online platforms.
• Research and Academia: Pursuing advanced degrees can lead to careers in research, teaching, and academia, contributing to the advancement of knowledge in the field of communication.
• Consulting: Communication consultants provide expertise in areas such as crisis communication, organizational communication, and strategic communication planning to clients across industries.
• Human Resources: HR professionals utilize communication skills for recruitment, employee training, conflict resolution, and organizational development.