Amity University Punjab

AMITY FACULTY HAVE DEVELOPED
OVER 3,000 CASE STUDIES,

BOUGHT ACROSS 110 COUNTRIES
BY 2600 INSTITUTIONS

Luxury Retailer Louis Vuitton in China: Losing Lustre or Adding Colour?

– Nominated Award Winning Cases in 2015 Global Best China-Focused Cases.

Yum! Brands in China: Facing Brand Fatigue?

– Nominated Award Winning Cases in 2015 Global Best China-Focused Cases.

Warby Parker: 'One-for-One' Model in Eyewear

– Awarded 3rd prize in the 2015 John Molson MBA Case Writing Competition.

Arunachalam Muruganantham: A Social Entrepreneur Innovating in a Woman's World

- Awarded 3rd prize in the annual oikos Case Writing Competition 2015

MokshaYug Access (MYA) in India: Enriching India's Dairy Farmers

– Adjudged as a Runner-up in the annual oikos Case Writing Competition 2014

'PepsiCo India: On Road to Sustainable Development'

- Best Selling Case under Ethics and Social Responsibility.

'Qatar: Poised for Success in Holding FIFA World Cup 2022?'

- Best Selling Case under Economics, Politics and Business Environment.

'E-Estonia: An Inspiration to the World'

- Best Selling Case under Economics, Politics and Business Environment.

'Pinterest: Social Media Success’

- Best Selling Case under Knowledge, Information and Communication Systems.

Strategic Management: Competitiveness and Globalization:

Concepts & Cases authored by Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson published by Cengage Learning Inc

International Management: Across Borders and Cultures

8th Edition authored by Helen Deresky published by Pearson

The Law and Business of the Entertainment Industry

authored by Dennis Greene published by University Readers

Strategy: An International Perspective

authored by Prof. Dr. Bob de Wit and Ron Meyer published by Cengage Learning EMEA

Strategic Management: Text and Cases

authored by Dess, Lumpkin, Eisner, and McNamaraI published by McGraw-Hill

Crafting & Executing Strategy: The Question for Competitive Advantage: Concepts and Cases

authored by Arthur Thompson, Margaret Peteraf, John Gamble, and A.J. Strickland published by McGraw-Hill

The Marketing Experience: An Introduction to Marketing, Branding & Social Media

authored by Donna Wertalik, with Lauren Hurley published by Pearson

International Management: Managing Across Borders and Cultures, Text and Cases

9th Edition authored by Helen Deresky published by Pearson

Services Marketing – Integrating Customer Focus Across the Firm second European edition

authored by Alan Wilson, Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler published by McGraw-Hill

Selected Customers: Universities and Corporates

  • Imperial College London, UK
  • London School of Economics & Political Science (LSE), UK
  • Stanford University, USA
  • University of North Texas, USA
  • Yale University, USA
  • HEC, France
  • INSEAD, France
  • IMD, Switzerland
  • Munich School of Management, Germany
  • IIM Ahmedabad, India
  • IIM Bangalore, India
  • Indian Institute of Technology Madras, India
  • Infosys Limited, India
  • China Europe International Business School (CEIBS), China
  • KPMG Worldwide
  • McGraw-Hill Companies, USA
  • McKinsey & Company, USA
  • Pearson Custom Publishing, USA
  • Siemens AG, USA
  • The Boston Consulting Group GmbH Germany (BCG), Germany
  • Sandoz International GmbH, Germany
  • Deloitte Tohmatsu Consulting Co Ltd., UK
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Two Degrees

Chance to pursue two Academic degrees simultaneously as approved by UGC/Govt. of India