Integrated BBA - MBA

Campus Ranchi

Institute Amity School of Business, Ranchi

University Amity University Jharkhand

Eligibility 10+2 min 50% for Non Sponsored & ...

Duration 4.5 Years

Selection Process

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Course Structure

Office Management with MS Word and MS Excel [Skill Component - Skill Enhancement Course]
Introduction to Business Economics [Minor]
Accounting Fundamentals [Major (Core)]
Business Statistics [Major (Core)]
Introduction to Management Principles [Major (Core)]
Principles of Marketing- I [Major (Core)]
Communication Skills - I [Ability Enhancement Courses]
Introduction to French Culture & Language [Ability Enhancement Courses]
Introduction to German Culture & Language [Ability Enhancement Courses]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Individual Excellence & Social Dynamics [Value Added Course]
Foundation of Entrepreneurship Management [Skill Component - Skill Enhancement Course]
Foundation of International Management [Skill Component - Skill Enhancement Course]
Export Management [Minor]
RESEARCH METHODS FOR MANAGERS [Minor]
Introduction to Indian Financial System [Major (Core)]
Principles of Organizational Behaviour [Major (Core)]
Social Media Marketing [Major (Core)]
Information Systems in Digital Age [Inter Disciplinary/Multi Disciplinary Course]
Written Expression & Comprehension in French-I [Ability Enhancement Courses]
Written Expression & Comprehension in German - I [Ability Enhancement Courses]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Creativity for Team Excellence [Value Added Course]
Foundation of Analytics [Value Added Course]
Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
Fundamentals of Training and Development [Skill Component - Skill Enhancement Course]
Principles of Consumer Behaviour [Skill Component - Skill Enhancement Course]
Business to Business Marketing [Minor]
Ethics and Corporate Governance [Minor]
Fundamentals of Entrepreneurship [Major (Core)]
Human Resource Planning and Acquisition [Major (Core)]
Managing Mutual Funds [Major (Core)]
Communicative German – I [Ability Enhancement Courses]
French Through Communicative Approach [Ability Enhancement Courses]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Minor Project - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
Fundamentals of Rural Marketing [Specialisation Elective Courses]
Introduction to Behavioural Finance [Specialisation Elective Courses]
Managing Customer Relationships [Specialisation Elective Courses]
Stock Market Opetrations [Specialisation Elective Courses]
Basic Aptitude Skill Enhancement (BASE) I [Skill Component - Skill Enhancement Course]
Professional Ethics and Social Responsibility [Professional Ethics]
Marketing in Digital Age [Core Courses]
Understanding Organization Change and Development [Core Courses]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Major Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
Basics of Rural Banking [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Brand Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Corporate Tax Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Introduction to Principles & Practices of Life Insurance [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Public Relations and Corporate Image [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Business Policy and Strategic Management [Core Courses]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses