BBA

Program Code 32064

Campus Ranchi

Institute Amity School of Business, Ranchi

University Amity University Jharkhand

Eligibility 10+2 (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.605

Course Structure

Semester 1

  • Communication Skills - I
  • Accounting Fundamentals
  • Computer Applications
  • Introduction to Management Principles
  • Business Ethics and Governance
  • Introduction to Business Economics
  • Business Statistics
  • Office Management with MS Word and MS Excel

Semester 2

  • Communication Skills - II
  • Environmental Studies - II
  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • BUSINESS ENVIRONMENT, POLICY AND PRACTICES
  • Principles of Marketing- II
  • Business Mathematics II

Semester 3

  • Individual Excellence & Social Dynamics
  • Cross Cultural Management
  • Principles of Organizational Behaviour
  • Export Management
  • Term Paper
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • RESEARCH METHODS FOR MANAGERS

Semester 4

  • Professional Communication for Recruitment and Employability
  • Values and Ethics for Personal and Professional Development
  • Creativity for Team Excellence
  • Human Resource Planning and Acquisition
  • Ethics and Corporate Governance
  • Principles of Consumer Behaviour
  • Fundamentals of Project Management
  • Operations Research
  • Export Management

Semester 5

  • Receptive and Expressive Communication Skills
  • Group Dynamics and Team Building
  • Managing Mutual Funds
  • Understanding Organization Change and Development
  • Managing Customer Relationships
  • Integrated Marketing Communications
  • Marketing in Digital Age
  • Professional Ethics and Social Responsibility
  • Business Strategy
  • Summer Internship

Semester 6

  • Social Communication
  • Stress and Coping Strategies
  • Managing Mutual Funds
  • Fundamentals of International Human Resource Management
  • Understanding Leadership and Motivation in Organization
  • Public Relations and Corporate Image
  • Brand Management
  • Business Policy and Strategic Management
  • Major Project