21 Oct 2016|Mumbai | V.I.P. Lounge
Guest lecture by Mr. Anirudh Kalia, Sr. VP, Star India, Star Sports on “ Development of sports marketing environment in India “.
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Sports are regarded as one of the largest industries globally in terms of employment & revenue. The business of sports is a multi – billion dollar global industry propelled by enormous consumer demand. The sports business means many different things to different people. This is truly a global industry, and sports stir up deep passion within spectators & players alike in countries around the world.
Students of Amity School of Communication got an opportunity to interact with Mr. Anirudh Kalia who spoke to them at length on the topic, “Development of sports marketing in India”.
The session focused on how in the past, it was just a loss making affair in India, but now it is one of the next best industry in India. In developed countries, sports contribute to 2 to 4 percentage of total employment. Mr. Anirudh also spoke on the various career profiles such as athletes, coaches, trainers, event managers, public relation officers, Coordinator of sports organization, marketing consultant, program and facility manager, professional sports promoter, sports event planner and sports sponsorship specialist.
It was indeed a wonderful interaction with Mr. Anirudh as sports is one of the passions pursued by students of Amity University Mumbai.