10 Oct 2014|Noida |
Delegation from Deakin University, Australia Conducts Special Workshop at Amity University
A delegation comprising of five Senior Professors from Deakin University, Australia visited Amity University, to deliver Lectures to the students of different streams at University campus, Sector, 125 Noida.
The delegation included Prof Mathew Allen; Prof. Harminder Singh; Dr. Robin Doss- IT; Prof. Anthony Mills and Dr. Mirjana Lozanovska and delivered lectures at Amity School of Communications, Amity College of Commerce and Finance, Amity School of Architecture & Planning, Amity Institute of Information Technology and Amity School of Engineering and Technology, respectively.
Delivering the lecture on “The New Mass Communication: Making Media in the 21st Century”, Prof Mathew Allen said that we are now in a period of transformation heralded by ‘the internet’ which has changed the concept of the term ‘Mass’. Talking about the theory and history of Mass Media, he said that Mass Media emerged in the 19th Century and reached it peak in the late 20th Century, during which it separated out the component of private conversation and brought out the notion of the word ‘public’.
Highlighting the concept of Network Media, Prof Allen said that Network Media has introduced the phase when life is becoming media and the private is becoming public. He further explained that people are sharing every bit of their life moments with their network connections on social media platform, making personal information available to public. He emphasized that the emergence of new media or network media has not resulted in the decline of Mass media, infact, both co-exist and they are entangled together for sharing the information by forming a network of society.
During the lecture, students asked numerous pertinent questions such as creating balance between traditional media and social media; how efficiently Government is utilizing social media platform and is social media a relevant platform to fight against liberalization, which were proficiently addressed by Prof. Mathew Allen.
The series of lectures were attended by more than 300 students, faculty and staff of Amity University.