08 Mar 2011|Noida | Amity University Uttar Pradesh
Amity Business School organized a Lecture on “Indian Marketing Practices” for faculty members and students of Indiana University-Purdue University Fort Wayne -USA
A team comprising of five faculty members and ten students from USA’s leading Indiana University-Purdue University Richard T. Doermer School of Business and Management Sciences visited Amity Business School, Amity University Campus, Noida to learn the nuances of Marketing from Indian Gurus.
Prof. (Dr.) Sanjay Srivastava, Head and Additional Director General, Amity Business School – Noida welcomed the delegates from The American University.
Prof. Vivek Singh Tomar, Sr. Lecturer (Marketing), Amity Business School delivered the lecture on, “An Insight into Indian Consumer’s Mind”, which was followed by Question and Answer Session wherein students from IPFW- USA posed numerous questions to understand the luxury and aspiration based premium product market of India and marketing strategies best suited to exploit potential of the Indian luxury product market.
Prof. Nichaya Suntornpithug, a faculty member (Marketing) from IPFW-USA expressed, “We are quite amazed and enlightened to understand, through this interactive lecture, the similarity and differences in demographic and psychographic profiling of Indian and American consumers. We intend to frequently visit Amity Business School with our students to attend more such sessions like this in future also.”
Prof. Maneesh Sharma, the team leader from IPFW-USA remarked, “American Universities see India as a promising destination for higher learning of their students, due to India’s fundamentally strong and fast growing economy and we chose Amity as an ideal institution to apprise the Western students with the best of eastern marketing practices, thereby equipping them for future global business challenges.”
IPFW-USA through their entrustment has also expressed strong desire for faculty and student exchange programmes in future with Amity Business School.
After the lecture the team comprising
10 students and 5 Faculty members from IPFW-USA were taken round the campus and shown the resplendent infrastructure of the campus.
The American University team finally left Amity campus for Bangalore, where they’ll be visiting Amity Global Business School, Bangalore campus.