22 Sep 2010|Noida | Amity Campus, Sector-44, Noida
Mr. Mandeep Singh Matta, Regional Marketing Manager, GROZ Engineering delivers lecture at Amity International Business School
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Mr. Mandeep Singh Matta, Regional Marketing Manager, GROZ Engineering delivered lecture at Amity International Business School on September 22, 2010.
The topic of discussion was “How Important it is to know your Product before you start Marketing it”. The various aspects of marketing discussed in the lecture were BTL, ATL, Trade Marketing, Showroom management, Local trade promotion, Inshop & glowsign branding, ISD management & Training, merchandising, POP & catalogs management and application of national promotional schemes.
The various stages in the process were explained through real life examples from his vast experience in the field of marketing. The session ended with a vote of thanks to the guest.
Students of MBA(IB) batch of 2010-12 participated in the lecture. Mr.Vijay Sahni Joint Director, IIC along with the whole team were present for the event.