10 Mar 2011|Noida | Amity University Uttar Pradesh
Media Festival “Big Picture-2011” inaugurated at Amity University Uttar Pradesh
The two day National Annual Media Fest “Big Picture – 2011” of Amity School of Communication (ASCO) and Amity Institute of Event Management kick started at the Amity University Campus, Sector – 125, Noida.
Big Picture, the annual two day media festival, provides a platform for interaction between students of mass communication with eminent media personalities from the industry. The fest gives students the courage and confidence to face the industry in the current scenario and to showcase their talents through creative activities like copywriting, news reading, film making, photography and advertizing.
The Media Festival was inaugurated with a two day
Photo Exhibition titled “PIXELS” which comprises of the themes like
“Safeguarding Mother Earth”, “Expression”, “Monochrome”, “Abstract”, “Wildlife” and some burning social issues. The main attraction of the Photo Exhibition was the photographs clicked by the students of “Amitasha Project” running under Amity Humanity Foundation. Under Amitasha free education, books, food, clothes and security is provided to the underprivileged girl child for the betterment of the society. The photographs clicked by these students were almost at par with the professional and experienced photographers.
Inaugurating the Photo Exhibition,
Dr. B. Shukla, Pro-VC (A), Amity University Uttar Pradesh said that in the present scenario the responsibilities of media have increased. Media helps in fighting crime, acts as a disseminator of the facts by providing correct news and information to the masses.
Dr. Shukla further said, “Media Festivals are very important for media students as it help the students to interact with the industry stalwarts and at the same time, students get excellent exposure to the industry.
Addressing the gathering,
Col. R.K. Dargan, Director, Amity School of Communication said, “Big Picture is a platform for the students to showcase their talents by exhibiting their academic activities which they perform during the academic session. We try to promote the talent of the students and give them due recognition in their respective fields of excellency.
An Inter Collegiate Theatre Competition was held under the Media Festival.
Sriram College of Commerce staged a play “The Experiments”, Gargi College “Portrait of a Women” & “Anahati”, Hindu College “Kya Baat Hai” and Amity School of Communication “Over My Dead Body” & “Yeh Bhi Ek Daur Hai Who Bhi Ek Daur Tha”
Ad-Drive, the Advertising event, was divided into four categories namely –
AD- Buzz, Kick Start, AD-Venture and AD-Dicted wherein the students got an opportunity to learn the various practical tactics of Ad- film making and advertisements in the various mediums of mass communication.
Numerous colleges from Delhi/ NCR are participating in the Media Fest including
Gargi College, Lady Shriram College, Kamala Nehru College, Venkateshwara College, Kirori Mall College, Sriram College of Commerce, Miranda House, Ramjas College, Hindu, Bharatiya Vidhya Bhawan, Massco Media, CRAFT, IILM, Delhi College of Arts and Commerce and many more.
The special attraction of the Media Festival was the sizzling Star Night by
Nasha Band during the evening