A lecture by Dr, Ajit Pathak, National President, Public Relations Society of India, Delhiwas delivered on the topic, ‘Building Trust with effective Public Relations’. Dr. Pathak shared that when one party is willing to rely on the actions of another party it is considered as trust.
“All human actions are based on trust. Trust is a measure of belief in the honesty, fairness or benevolence of the another party and can be more than a relationship of reliance. Society needs trust because it increasingly finds itself operating at the edge between confidence in what is known from everyday experience and contingency of new possibilities. Disbelief and lack of trust paralyze all our actions. Image plays pivotal role in building your perception and trust. Public Relations is a sustained, planned and deliberated on truth to protect right image of the origination. Public Relations is a decision making management practice tasked with building relationships and interests between organizations and their publics based on the delivery of information through trusted and ethical communication methods,” averred Dr. Pathak.
He also shared that public relations is two way communication and one who is working for public relation must know their media very well. “The PR Person must have good communication skill; be an effective writer; truthful; knowledgeable; social scientist and a media expert. PR helps in positive attraction to professional personnel, better employee relations. If any organization has good image they attract good skilled people and every industry wants good people,” said Dr. Pathak.
Talking about the basic challenges being faced by PR today, Dr. Pathak shared that media being dealt with is now very knowledgeable and can go to the competitor to check what is happening at their end. He also stressed that all management communication should aim to build trust and drive results.