B.A. (Journalism & Mass Communication)

Program Code 12798

Campus Jaipur

Institute Amity School of Communication, Jaipur

University Amity University Rajasthan

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.56

Course Structure

1st Year

Semester 1

  • Print Journalism
  • Fundamentals of Advertising
  • Introduction to Visual Communication
  • Computer Applications I
  • Understanding Mass Communication
  • Behavioural Science I (Understanding Self for Effectiveness)
  • English
  • Media Readings and Workshop
  • Indian Political System
  • Japanese
  • French
  • German
  • Spanish
  • Chinese

Semester 2

  • Computer Applications II
  • News & Contemporary Issues
  • Advertising Principles & Practices
  • Basic Photography
  • Television Production
  • Radio Journalism
  • English
  • Behavioural Science – II (Problem solving and creative thinking)
  • Writing for Media
  • Media Readings and Workshop
  • Portfolio Development
  • French
  • German
  • Spanish
  • Chinese

2nd Year

Semester 3

  • Television Journalism
  • Computer Graphics & Animation & Sound
  • Public Relations
  • Term Paper Evaluation
  • Environment Studies - II
  • Behavioural Science - III
  • Communication Skills - I
  • Digital Photography
  • Media Planning and Buying
  • French
  • German
  • Spanish
  • Chinese

Semester 4

  • Film Theory & Practice - I
  • Basics of Research
  • Media Management
  • Advertising Design
  • Corporate Communication
  • Behavioural Science - IV
  • Communication Skills - II
  • Brand Management
  • Web Designing
  • French
  • German
  • Spanish
  • Chinese

3rd Year

Semester 5

  • Advanced Research
  • Summer Project Evaluation
  • Film Theory and Practice-II
  • Online Journalism
  • Behavioral Science - V
  • Communication Skills - III
  • Multimedia
  • Event Management
  • Portfolio Development Online Journalism
  • French
  • German
  • Spanish
  • Chinese

Semester 6

  • Internship
  • Behavioural Science - VI
  • Communication Skills - IV
  • Print
  • Advertising
  • Public Relations & Events
  • Photography
  • Television Journalism
  • Film and Television Production
  • Social Media
  • Development Communication
  • National & International Issues & Affairs
  • French
  • German
  • Spanish
  • Chinese