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Post Graduate Programmes

MA (PR & Event Management)

Program Code 12342

Course Overview

  • Campus
  • Jaipur
  • Institute
  • Amity School of Communication, Jaipur
  • University
  • Amity University Rajasthan
  • Program Code
  • 12342
  • Eligibility
  • Graduation

  • Selection Process
  • Duration
  • 2 Years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 0.56
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 0.56

Course Structure

  • 1st Year
  • 2nd Year

    Semester 1

  • French
  • German
  • Spanish
  • Chinese
  • Introduction to Mass communication
  • Public Relations
  • Event Planning and Concepts
  • Layout and Design
  • Fundamentals of Communication Research
  • Communication Skills- I
  • Behavioural Science - I
  • Media Management
  • Basic Photography

    Semester 2

  • French
  • German
  • Spanish
  • Chinese
  • Advanced Public Relations
  • Event Logistics
  • Client Servicing & Account Planning
  • Media Production & Set Design
  • Industrial Marketing
  • Mass Media Industry
  • Global Marketing Communication
  • Communication Skills II
  • Behavioral Science II
  • Advanced Photography

    Semester 3

  • French III
  • German III
  • Spanish III
  • Chinese III
  • Anchoring & Presentation
  • Event Budgeting
  • Corporate Communication
  • Media Planning & Buying
  • Managing Competitive Events
  • Event Coverage and Packaging
  • NTCC (E) Summer Project
  • Communication Skills – III
  • Behavioral Science – III
  • Social Media

    Semester 4

  • French III
  • Spanish III
  • Chinese III
  • New Venture Creation in PR & Events
  • Marketing of Services
  • NTCC (Internship)
  • Communication Skills – III
  • Behavioral Science – III
  • Digital Marketing
  • German III

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