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Post Graduate Programmes

M.A. (Advertising & PR)

Program Code 17823

Course Overview

  • Campus
  • Mumbai
  • Institute
  • Amity School of Communication, Mumbai
  • University
  • Amity University Maharashtra
  • Program Code
  • 17823
  • Eligibility
  • Graduation
  • Selection Process
  • Duration
  • 2 Years
  • Remark
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 0.82
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 0.82

Course Structure

  • 1st Year

    Semester 1

  • Computer DTP and Multimedia
  • Ethics of Advertising
  • Event laws and licenses
  • Basics of Public Relations
  • Basics of Advertising Management
  • Event Planning and Concepts
  • Product & Brand Management
  • Principles & Practices of Marketing
  • Consumer Behavior
  • Media Design
  • Fundamentals of Communication Research
  • Communication Skills I
  • Behavioral Science I
  • FBL I

    Semester 2

  • Spanish - II
  • Web Designing
  • Advanced Public Relations
  • Advanced Advertising Management
  • Event Logistics
  • Client Servicing & Account Planning
  • AV Production & Set Design
  • Marketing of Services
  • Mass Media Industry
  • Corporate Communication
  • Communication Skills - II
  • Behavioral Science - II

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