M.A. (Advertising & PR)

Program Code 17823

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.86

Course Structure

1st Year

Semester 1

  • Communication Skills I
  • Behavioral Science I
  • FRENCH
  • GERMAN
  • SPANISH
  • FBL I
  • Basics of Public Relations
  • Basics of Advertising Management
  • Event Planning and Concepts
  • Product & Brand Management
  • Principles & Practices of Marketing
  • Consumer Behavior
  • Media Design
  • Fundamentals of Communication Research
  • Computer DTP and Multimedia
  • Ethics of Advertising
  • Event laws and licenses

Semester 2

  • Communication Skills - II
  • Behavioral Science - II
  • Spanish - II
  • German II
  • FRENCH-II
  • Advanced Public Relations
  • Advanced Advertising Management
  • Event Logistics
  • Client Servicing & Account Planning
  • AV Production & Set Design
  • Marketing of Services
  • Mass Media Industry
  • Corporate Communication
  • Web Designing
  • CREATIVITY AND CAMPAIGN PLANNING

2nd Year

Semester 3

  • COMMUNICATION SKILLS III
  • BEHAVIORAL SCIENCE
  • BUDGETING, CAMPAIGNS, EVENTS, CORPORATE COMMUNICATION
  • NTCC (E) SUMMER PROJECT; INTERSHIP
  • International Marketing
  • MEDIA PLANNING AND BUYING
  • Writing for the Media
  • STORY-TELLING TECHNIQUES ACROSS MEDIA
  • AUDIENCE MEASUREMENT TECHNIQUES/SOFTWARE
  • EVENT COVERAGE AND PACKGING
  • ANCHORING AND PRESENTATION
  • PHOTOGRAPHY IN MARKETING COMMUNICATION
  • FRENCH
  • GERMAN III
  • SPANISH III

Semester 4

  • COMMUNICATION SKILLS -IV
  • BEHAVIORAL SCIENCE
  • French
  • German
  • Spanish
  • NEW VENTURE CREATION IN PR, EVENTS AND ADVERTISING
  • ADVANCED PHOTOGRAPHY TECHNIQUES
  • CRISIS MANAGEMENT
  • NTCC(E) SUMMER PROJECT; INTERNSHIP
  • DIGITAL MARKETING AND ADVERTISING
  • EVENT COVERAGE AND PACKAGING
  • NEW MEDIA PR
  • ADVERTISING PLANNING AND STRATEGY
  • CORPORATE EVENTS
  • MEDIA GLOBALIZATION