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Graduate Programmes

BBA (Business Development)

Program Code 10794

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Institute of Competitive Intelligence and Strategic Management
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10794
  • Eligibility
  • 10+2 min 60% for Non Sponsored & 55% for Sponsored Category 
  • Selection Process
  • English Language Test
    Personal Interview
  • Duration
  • 3 Years
  • Remark
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.56
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.34
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.56
  • 1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.34

Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year

    Semester 1

  • Accounting Fundamentals [Core Courses]
  • Computers for Managers [Core Courses]
  • Fundamentals of Economics for Managers [Core Courses]
  • Fundamentals: Competitive Intelligence [Core Courses]
  • Management Foundation [Core Courses]
  • English Language Usage Essentials [Communication Skills]
  • Understanding Self for Effectiveness [Behavioural Science]
  • International Relations- I [Allied Courses]
  • Principles of Marketing- I [Allied Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 2

  • Country Report [SAP Courses]
  • Creating Global New Ventures [SAP Courses]
  • Modern Trends & Innovative Solutions through Technology Management [SAP Courses]
  • Understanding Business Environment in Global Scenario [SAP Courses]
  • EMERGENCY RESPONSE AND LIFE SAVING SKILLS [Domain Elective Courses]
  • Business Law [Core Courses]
  • Cost and Management Accounting [Core Courses]
  • Environmental Studies [Core Courses]
  • Fundamentals of Human Resource Management [Core Courses]
  • Principles of Marketing- II [Core Courses]
  • Introduction to Communication Skills [Communication Skills]
  • Individual Society and Nation [Behavioural Science]
  • Banking Environment [Allied Courses]
  • Business Mathematics I [Allied Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 3

  • Business Research Methods in Global Environment [SAP Courses]
  • Country Report [SAP Courses]
  • New Leadership in Cross cultural context [SAP Courses]
  • Strategizing using Innovation [SAP Courses]
  • Term Paper [Non Teaching Credit Courses]
  • Business Statistics [Core Courses]
  • Fundamentals of Financial Management [Core Courses]
  • Global Sourcing for Business Development [Core Courses]
  • Management Information Systems [Core Courses]
  • Research Methodology [Core Courses]
  • Understanding Organizational Behavior [Core Courses]
  • Effective Written Communication [Communication Skills]
  • Problem Solving and Creative Thinking [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 4

  • Country Report [SAP Courses]
  • Creating Global New Ventures [SAP Courses]
  • Modern Trends & Innovative Solutions through Technology Management [SAP Courses]
  • Understanding Business Environment in Global Scenario [SAP Courses]
  • Minor Project [Non Teaching Credit Courses]
  • EMERGENCY RESPONSE AND LIFE SAVING SKILLS [Domain Elective Courses]
  • Competitive Intelligence From Analysis to Dissemination [Core Courses]
  • E - Commerce [Core Courses]
  • Fundamentals of Production and Operations Management [Core Courses]
  • Fundamentals of Project Management [Core Courses]
  • Operations Research [Core Courses]
  • Sales and Distribution Management [Core Courses]
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Values and Ethics for Personal and Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 5

  • Competitive Intelligence-applications in Business [Specialisation Elective Courses]
  • Corporate Warfare for Business Development [Specialisation Elective Courses]
  • Export Import Documentation and Logistics [Specialisation Elective Courses]
  • Seminar [Non Teaching Credit Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Business Policy and Strategic Management [Core Courses]
  • Public Relations and Corporate Image [Core Courses]
  • Receptive and Expressive Communication Skills [Communication Skills]
  • Group Dynamics and Team Building [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 6

  • Basics of Foreign Exchange [Specialisation Elective Courses]
  • Brand Management [Specialisation Elective Courses]
  • Fundamentals of Training and Development [Specialisation Elective Courses]
  • Fundamentals of Business Wargaming and Scenario Planning [Specialisation Elective Courses]
  • Fundamentals of Family Business Management [Specialisation Elective Courses]
  • Management of E - Business [Specialisation Elective Courses]
  • Understanding Leadership and Motivation in Organization [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Ethics and Corporate Governance [Core Courses]
  • Fundamentals of Entrepreneurship [Core Courses]
  • Social Communication [Communication Skills]
  • Stress and Coping Strategies [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

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