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Post Graduate Programmes

MBA (Media Management)

Program Code 10213

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Communication
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10213
  • Eligibility
  • For NS (Non Sponsored) category - min. 50% marks in Graduation with min MAT score – 500, Or CAT/XAT - 75 percentile, Or NMAT - 60 percentile, Or GMAT score – 500, Or Amity Written Test on the day of Interview. For S (Sponsored) category - min. 50% marks in Graduation with MAT Score- 450, Or CAT/XAT - 65 percentile, Or NMAT - 50 percentile, Or GMAT Score – 450, Or Amity Written Test on the day of Interview.
  • Selection Process
  • English Language Test
    Group Discussion / Management Aptitude Test
    Personal Interview
  • Duration
  • 2 Years
  • Remark
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.62
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.43
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.62
  • 1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.43

Course Structure

  • 1st Year
  • 2nd Year

    Semester 1

  • Consumer Behaviour [Specialisation Elective Courses]
  • Mass Media Industry [Specialisation Elective Courses]
  • Theories of Mass Communication [Specialisation Elective Courses]
  • Accounting for Managers [Core Courses]
  • Information Technology for Managers [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Business Communication for Managers [Business Communication]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 2

  • Media Culture and Society [Specialisation Elective Courses]
  • Media Design [Specialisation Elective Courses]
  • Media Globalization [Specialisation Elective Courses]
  • Country Report [SAP Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 3

  • Advertising Industry - I [Specialisation Elective Courses]
  • Broadcast Industry- I [Specialisation Elective Courses]
  • Film and Music Industry - I [Specialisation Elective Courses]
  • New Media Industry - I [Specialisation Elective Courses]
  • Pr and Event Industry- I [Specialisation Elective Courses]
  • Print Industry - I [Specialisation Elective Courses]
  • Publishing Industry - I [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Strategic Management [Core Courses]
  • Business Communication for Managerial Competence [Business Communication]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 4

  • Advertising Industry - II [Specialisation Elective Courses]
  • Broadcast Indusrty- II [Specialisation Elective Courses]
  • Film and Music Industry - II [Specialisation Elective Courses]
  • New Media Industry - II [Specialisation Elective Courses]
  • PR and Event Industry - II [Specialisation Elective Courses]
  • Print Industry - II [Specialisation Elective Courses]
  • Publishing Industry - II [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

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