MBA (Competitive Intelligence and Strategic Management)

Program Code 10335

Campus Noida

Institute Amity Institute of Competitive Intelligence and Strategic Management

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) category - ...

Duration 2 Years

Selection Process English Language TestGroup Discussion / ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.62
  • 1st Year Sponsored Semester Fee 2.43

Course Structure

1st Year

Semester 1

  • Competitive Intelligence Analysis [Specialization Core (Functional/Sectoral)]
  • Entrepreneurship and New Venture Creation [Specialization Core (Functional/Sectoral)]
  • Statistics for Management [Specialization Core (Functional/Sectoral)]
  • Strategic Financial Management [Domain Elective Courses]
  • Supply Chain Management [Domain Elective Courses]
  • Accounting for Managers [Core Courses]
  • Information Technology for Managers [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Business Communication for Managers [Business Communication]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Consumer Behaviour [Specialization Core (Functional/Sectoral)]
  • Corporate Warfare: Principles and Practices [Specialization Core (Functional/Sectoral)]
  • Legal Aspects of Business [Specialization Core (Functional/Sectoral)]
  • Country Report [SAP Courses]
  • Global Leadership [SAP Courses]
  • Research Methods and Professional Writing in Global Environment [SAP Courses]
  • Strategy, Innovation & Entrepreneurial Development [SAP Courses]
  • Supply Chain Management [Domain Elective Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Operations Management [Core Courses]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advanced Competitive Intelligence [Specialization Core (Functional/Sectoral)]
  • Business Wargaming and Scenario Planning- I [Specialization Core (Functional/Sectoral)]
  • Competitive Early Warning and Risk Control [Specialisation Elective Courses]
  • Data Mining for Intelligence Management [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Strategic Service Marketing [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Strategic Management [Core Courses]
  • Business Communication for Managerial Competence [Business Communication]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Business Wargaming and Scenario Planning- Phase II [Specialisation Elective Courses]
  • Competitive Intelligence Strategies [Specialisation Elective Courses]
  • Data Analysis for Marketing Decision [Specialisation Elective Courses]
  • Virtual Enterprise Management [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses