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Post Graduate Programmes

MBA (Competitive Intelligence and Strategic Management)

Program Code 10335

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Institute of Competitive Intelligence and Strategic Management
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10335
  • Eligibility
  • For NS (Non Sponsored) category - min. 50% marks in Graduation with min MAT score – 500, Or CAT/XAT - 75 percentile, Or NMAT - 60 percentile, Or GMAT score – 500, Or Amity Written Test on the day of Interview. For S (Sponsored) category - min. 50% marks in Graduation with MAT Score- 450, Or CAT/XAT - 65 percentile, Or NMAT - 50 percentile, Or GMAT Score – 450, Or Amity Written Test on the day of Interview.
  • Selection Process
  • English Language Test
    Group Discussion / Management Aptitude Test
    Personal Interview
  • Duration
  • 2 Years
  • Remark
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.62
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.43
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.62
  • 1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.43

Course Structure

  • 1st Year
  • 2nd Year

    Semester 1

  • Competitive Intelligence Analysis [Specialisation Elective Courses]
  • Entrepreneurship and New Venture Creation [Specialisation Elective Courses]
  • Global Business Management [Specialisation Elective Courses]
  • Advertising and Sales Promotion [Domain Elective Courses]
  • Creating and Leading Entrepreneurial Organization [Domain Elective Courses]
  • E - Business and Trade [Domain Elective Courses]
  • IS and DSS in Business [Domain Elective Courses]
  • Leadership and Motivation in Organization [Domain Elective Courses]
  • Managing Business in Emerging Markets [Domain Elective Courses]
  • SPSS for Global Managers [Domain Elective Courses]
  • Web Enabled Business Process [Domain Elective Courses]
  • Accounting for Managers [Core Courses]
  • Information Technology for Managers [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Business Communication for Managers [Business Communication]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 2

  • Consumer Behaviour [Specialisation Elective Courses]
  • Corporate Warfare: Principles and Practices [Specialisation Elective Courses]
  • Techniques of Management Accounting [Specialisation Elective Courses]
  • Country Report [SAP Courses]
  • Entrepreneurship Development and Venture Creation – A Global Perspective [SAP Courses]
  • Globalization & Changing Business Environment [SAP Courses]
  • Strategic Information Technology Management & Solutions [SAP Courses]
  • E - Business and Trade [Domain Elective Courses]
  • Leadership and Motivation in Organization [Domain Elective Courses]
  • Managing Business in Emerging Markets [Domain Elective Courses]
  • SPSS for Global Managers [Domain Elective Courses]
  • Web Enabled Business Process [Domain Elective Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 3

  • Advanced Competitive Intelligence [Specialisation Elective Courses]
  • Business Intelligence and Data Analytics [Specialisation Elective Courses]
  • Business Wargaming and Scenario Planning- I [Specialisation Elective Courses]
  • Competitive Early Warning and Risk Control [Specialisation Elective Courses]
  • Consumer Behaviour [Specialisation Elective Courses]
  • Financial Engineering [Specialisation Elective Courses]
  • Financial Statement Analysis [Specialisation Elective Courses]
  • Strategic Service Marketing [Specialisation Elective Courses]
  • Country Report [SAP Courses]
  • International Management Practices [SAP Courses]
  • Managing Cultures [SAP Courses]
  • Trends, Management & Environment of Commercial Research [SAP Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Building Entrepreneurial Culture and Team [Domain Elective Courses]
  • Business Intelligence and Data Analytics [Domain Elective Courses]
  • Competency Mapping and Assessment [Domain Elective Courses]
  • E - Business and Trade [Domain Elective Courses]
  • Entrepreneurship and New Venture Creation [Domain Elective Courses]
  • Independent Study: Research in Management [Domain Elective Courses]
  • International Human Resource Management [Domain Elective Courses]
  • Leadership and Motivation in Organization [Domain Elective Courses]
  • Mall Management [Domain Elective Courses]
  • Management Control System [Domain Elective Courses]
  • Managing Business in Emerging Markets [Domain Elective Courses]
  • Organization Change and Development [Domain Elective Courses]
  • Project Planning Appraisal and Control [Domain Elective Courses]
  • Rural Development and Administration [Domain Elective Courses]
  • Rural Marketing [Domain Elective Courses]
  • Rural Micro Finance Management [Domain Elective Courses]
  • Social Entrepreneurship [Domain Elective Courses]
  • Sources of Global Trade Data and its Analysis [Domain Elective Courses]
  • SPSS for Global Managers [Domain Elective Courses]
  • Understanding Consumers in India [Domain Elective Courses]
  • Web Enabled Business Process [Domain Elective Courses]
  • Wto and International Regulatory Environment [Domain Elective Courses]
  • Strategic Management [Core Courses]
  • Business Communication for Managerial Competence [Business Communication]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 4

  • Business Wargaming and Scenario Planning- Phase II [Specialisation Elective Courses]
  • Competitive Intelligence Strategies [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Data Analysis for Marketing Decision [Specialisation Elective Courses]
  • International Finance and Forex Management [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Security Analysis and Portfolio Management [Specialisation Elective Courses]
  • Strategic Financial Management [Specialisation Elective Courses]
  • Virtual Enterprise Management [Specialisation Elective Courses]
  • Country Report [SAP Courses]
  • Entrepreneurship Development and Venture Creation – A Global Perspective [SAP Courses]
  • Globalization & Changing Business Environment [SAP Courses]
  • Strategic Information Technology Management & Solutions [SAP Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Business Intelligence and Data Analytics [Domain Elective Courses]
  • Community Safety & Disaster Management [Domain Elective Courses]
  • E - Business and Trade [Domain Elective Courses]
  • International Business and Practice [Domain Elective Courses]
  • Leadership and Motivation in Organization [Domain Elective Courses]
  • Managerial Counselling [Domain Elective Courses]
  • Managing Business in Emerging Markets [Domain Elective Courses]
  • Managing Creativity and Building Learning Organizations [Domain Elective Courses]
  • Pricing Strategies [Domain Elective Courses]
  • Rural Entrepreneurship and Development [Domain Elective Courses]
  • Small Business Management [Domain Elective Courses]
  • SPSS for Global Managers [Domain Elective Courses]
  • Web Enabled Business Process [Domain Elective Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

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