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Post Graduate Programmes

MBA (Marketing & Sales)

Program Code 11022

Course Overview

  • Campus
  • Lucknow
  • Institute
  • Amity Business School, Lucknow
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 11022
  • Eligibility
  • Graduation (50%) and CAT/XAT - 75 percentile, NMAT 60 percentile, MAT- 500, GMAT - 500 Or Amity Written Test
  • Selection Process
  • Duration
  • 2 Years
  • Remark
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.86
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.86

Course Structure

  • 1st Year
  • 2nd Year

    Semester 1

  • Consumer Behaviour [Specialisation Elective Courses]
  • Mall Management [Specialisation Elective Courses]
  • Sales Management [Specialisation Elective Courses]
  • Seminar - I [Non Teaching Credit Courses]
  • Term Paper - I [Non Teaching Credit Courses]
  • Corporate Entrepreneurship [Domain Elective Courses]
  • Managing a Growing Business [Domain Elective Courses]
  • Accounting for Managers [Core Courses]
  • Information Technology for Managers [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Business Communication for Managers [Business Communication]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 2

  • Advertising and Sales Promotion [Specialisation Elective Courses]
  • Direct Marketing [Specialisation Elective Courses]
  • Marketing of Services [Specialisation Elective Courses]
  • Pricing Strategies [Specialisation Elective Courses]
  • Country Report [SAP Courses]
  • Entrepreneurship Development and Venture Creation – A Global Perspective [SAP Courses]
  • Globalization & Changing Business Environment [SAP Courses]
  • Strategic Information Technology Management & Solutions [SAP Courses]
  • Company Report - I [Non Teaching Credit Courses]
  • Minor Project - I [Non Teaching Credit Courses]
  • Corporate Entrepreneurship [Domain Elective Courses]
  • Managing a Growing Business [Domain Elective Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 3

  • Advanced Sales Management [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Distribution and Logistics Management [Specialisation Elective Courses]
  • Principles of Retailing [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Rural Marketing [Specialisation Elective Courses]
  • Supply Chain Management [Specialisation Elective Courses]
  • Country Report [SAP Courses]
  • International Management Practices [SAP Courses]
  • Managing Cultures [SAP Courses]
  • Trends, Management & Environment of Commercial Research [SAP Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Competency Mapping and Assessment [Domain Elective Courses]
  • Corporate Entrepreneurship [Domain Elective Courses]
  • Digital Marketing [Domain Elective Courses]
  • Emotional Intelligence for Managers [Domain Elective Courses]
  • Family Business Management [Domain Elective Courses]
  • International Finance and Forex Management [Domain Elective Courses]
  • International Human Resource Management [Domain Elective Courses]
  • Management of Financial Services [Domain Elective Courses]
  • Managing a Growing Business [Domain Elective Courses]
  • Security Analysis and Portfolio Management [Domain Elective Courses]
  • Sourcing and Vendor Management [Domain Elective Courses]
  • Understanding Consumers in India [Domain Elective Courses]
  • Strategic Management [Core Courses]
  • Business Communication for Managerial Competence [Business Communication]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 4

  • Data Analysis for Marketing Decision [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Industrial Marketing [Specialisation Elective Courses]
  • International Strategic Marketing [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Marketing of Financial Services [Specialisation Elective Courses]
  • Country Report [SAP Courses]
  • Entrepreneurship Development and Venture Creation – A Global Perspective [SAP Courses]
  • Globalization & Changing Business Environment [SAP Courses]
  • Strategic Information Technology Management & Solutions [SAP Courses]
  • Dissertation - I [Non Teaching Credit Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Business Intelligence and Data Analytics [Domain Elective Courses]
  • Corporate Entrepreneurship [Domain Elective Courses]
  • Corporate Restructuring, Mergers and Acquisitions [Domain Elective Courses]
  • Cross Cultural Management and Management of Multinational Companies [Domain Elective Courses]
  • Dynamics of Transactional Analysis and Emotional Intelligence [Domain Elective Courses]
  • Environment and Global Competitiveness [Domain Elective Courses]
  • International Retail Management [Domain Elective Courses]
  • IS and DSS in Business [Domain Elective Courses]
  • Leadership and Motivation in Organization [Domain Elective Courses]
  • Managing a Growing Business [Domain Elective Courses]
  • Principles and Practices of Banking [Domain Elective Courses]
  • Strategic Financial Management [Domain Elective Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

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