MBA (Marketing & Sales)

Program Code 11022

Campus Lucknow

Institute Amity Business School, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation (50%) and CAT/XAT - 75 ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.95

Course Structure

1st Year

Semester 1

  • Consumer Behaviour [Specialization Core (Functional/Sectoral)]
  • Mall Management [Specialization Core (Functional/Sectoral)]
  • Managerial Economics [Specialization Core (Functional/Sectoral)]
  • Sales Management [Specialization Core (Functional/Sectoral)]
  • Seminar [Non Teaching Credit Courses]
  • Term Paper [Non Teaching Credit Courses]
  • Accounting for Managers [Core Courses]
  • Information Technology for Managers [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Business Communication for Managers [Business Communication]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Advertising and Sales Promotion [Specialization Core (Functional/Sectoral)]
  • Direct Marketing [Specialization Core (Functional/Sectoral)]
  • Legal Aspects of Business [Specialization Core (Functional/Sectoral)]
  • Marketing of Services [Specialization Core (Functional/Sectoral)]
  • Pricing Strategies [Specialization Core (Functional/Sectoral)]
  • Country Report [SAP Courses]
  • Global Leadership [SAP Courses]
  • Research Methods and Professional Writing in Global Environment [SAP Courses]
  • Strategy, Innovation & Entrepreneurial Development [SAP Courses]
  • Company Report - I [Non Teaching Credit Courses]
  • Minor Project - I [Non Teaching Credit Courses]
  • Advertising and Sales Promotion [Domain Elective Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Operations Management [Core Courses]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Distribution and Logistics Management [Specialization Core (Functional/Sectoral)]
  • Principles of Retailing [Specialization Core (Functional/Sectoral)]
  • Product and Brand Management [Specialization Core (Functional/Sectoral)]
  • Advanced Sales Management [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Rural Marketing [Specialisation Elective Courses]
  • Supply Chain Management [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Strategic Management [Core Courses]
  • Business Communication for Managerial Competence [Business Communication]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Data Analysis for Marketing Decision [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Industrial Marketing [Specialisation Elective Courses]
  • International Strategic Marketing [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Marketing of Financial Services [Specialisation Elective Courses]
  • Country Report - I [SAP Courses]
  • Country Report [SAP Courses]
  • Global Leadership [SAP Courses]
  • Research Methods and Professional Writing in Global Environment [SAP Courses]
  • Strategy, Innovation & Entrepreneurial Development [SAP Courses]
  • Dissertation - I [Non Teaching Credit Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Advertising and Sales Promotion [Domain Elective Courses]
  • Corporate Social Responsibility [Domain Elective Courses]
  • Luxury Retail [Domain Elective Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses