MA (Advertising & Marketing Management)

Program Code 11004

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.33

Course Structure

1st Year

Semester 1

  • Art and Aesthetics [Domain Elective Courses]
  • Print Design [Domain Elective Courses]
  • Advertising Principles and Practices [Core Courses]
  • Consumer Behaviour [Core Courses]
  • Fundamentals of Communication Research [Core Courses]
  • Media Design [Core Courses]
  • Principles and Practices of Marketing [Core Courses]
  • Product and Brand Management [Core Courses]
  • Public Relations [Core Courses]
  • Advanced Communication [Communication Skills]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Country Report [SAP Courses]
  • Global Leadership [SAP Courses]
  • Research Methods and Professional Writing in Global Environment [SAP Courses]
  • Strategy, Innovation & Entrepreneurial Development [SAP Courses]
  • Advanced Print Design [Domain Elective Courses]
  • Social Work in Corporate Sector [Domain Elective Courses]
  • Advertising Laws and Ethics [Core Courses]
  • Advertising Planning and Strategy [Core Courses]
  • Advertising Research [Core Courses]
  • Client Servicing and Account Planning [Core Courses]
  • Industrial Marketing [Core Courses]
  • Media Design and Production [Core Courses]
  • Media Planning and Buying [Core Courses]
  • Communication for Employment [Communication Skills]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Corporate Communication [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Event Planning and Strategy [Specialisation Elective Courses]
  • International Retail Management [Specialisation Elective Courses]
  • Rural Marketing [Specialisation Elective Courses]
  • Internship [Non Teaching Credit Courses]
  • Minor Project [Mandatory Courses]
  • Creativity in Advertising [Core Courses]
  • International Strategic Marketing [Core Courses]
  • Professional Communication Skills [Communication Skills]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Direct Marketing [Specialisation Elective Courses]
  • Global Marketing Communication [Specialisation Elective Courses]
  • Print Media Marketing and Circulation [Specialisation Elective Courses]
  • Sales Management [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Digital Marketing [Core Courses]
  • Marketing of Services [Core Courses]
  • Cross Culture Communication and Global Competence [Communication Skills]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses